WHERE TO START CREATING A SITE? Any work requires planning. If you are talking about creating your own site, it is very important to analyze in detail step by step, put everything in order and follow the intended structure. Get started with an idea.
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STEP 1: IDEAS AND FINDING A NICHE.
How does website creation begin? Of course, with an idea. If you have not decided on your niche, then it’s time to do it. Very often, the idea first appears to create your own site, and only after, based on it, organize a business. To begin with, think about which area of business you want to work, analyze the demand, companies that will become your competitors in the future. You may want to work with information content, analyze your strengths and readers’ interest. It is possible that the information with which you want to share with readers is too competitive or of little interest to anyone.
Having decided on a niche, choose the type of site. If this is the sale of goods or services on a large scale, then stop at the catalog site or online store. If you start from a small commercial enterprise, you can create a business card website, which in the future will grow into a corporate website or Landing page. For informational content, the portal or personal blog is the best choice.
STEP 2: MARKET AND COMPETITOR ANALYSIS.
Before you start creating your site, be sure to analyze the niche. What should be done?
See the number of queries for the selected activity. If there are very few requests, then most likely the business will burn out. A similar situation if the niche is very competitive. You will spend an enormous amount of money on advertising without having received just a few customers. The exception will be if you decide to sell very expensive goods;
The main commercial indicator is the number of requests for words such as “price”, “buy”, “price”, etc. Insert the words to the previously indicated queries and see the result;
Estimate the seasonality of the product/service. If you want to receive a steady income, do not stop at a group of goods or services that are popular only in one season;
Estimate the profit from the sale of one unit of goods. If it is cheap, then it makes sense to reconsider the type of activity.
STEP 3: COLLECTING THE SEMANTIC CORE.
The collection of the semantic core is necessary for website promotion. Semantics are phrases, words or morphological forms corresponding to the subject of the site. The semantic core can be compiled for the entire site or for each individual page (a more optimal and efficient option). There are several options to build a semantic core: using GoogleAdwords / YandexWordstat, come up with possible search queries yourself and conduct clustering or contact an SEO specialist.
Before choosing semantics, we recommend that you study this issue in detail or consult with specialists.
STEP 4: WEBSITE STRUCTURE.
The structure should be in a logical sequence. Block by block, so that the visitor can understand what they are offering, how to buy/order, from whom to consult. Products should be divided into categories and subcategories. Pay attention to the logo and corporate identity to increase the recognition of the site.
STEP 5: WEBSITE DESIGN.
Website design is a visual representation of a resource. The first impression of the visitor depends on it, so it is very important to focus on the choice of design. You can browse other sites, mark for yourself or take some ideas from there, come up with a design yourself. The main thing is that it is modern and unobtrusive.
STEP 6: LAYOUT.
Without layout, the site will remain a picture and will be useless. The layout helps to transform the site layout into a finished site in HTML and CSS-code. It is very important to pay attention to cross-browser compatibility. The site should display correctly in all popular browsers. Do not forget about the adaptive version of the site to reach mobile users.
STEP 7: CONTENT FILL.
The site should be filled with photos, videos, and texts. If you plan to promote the site using SEO, the texts should be optimized and include semantics. Content should be as unique as possible. “Theft” of photos or texts from other sites can lead to sanctions by the search engine. Do not forget about the visitors. Content should arouse their interest.
STEP 8: DOMAIN SELECTION.
Create a website domain name: unique, short, and memorable. The task is not easy, most of the beautiful names are already taken. You have to define yourself by adding numbers, dashes.
We gave step-by-step instructions for creating your own site. Of course, all the work will take a lot of time, each step requires study. But, if you are serious about success, then it will not keep you waiting. Good luck!