IF YOU ARE A BUSINESS IN 2019 THEN WHY IS EMAIL MARKETING THE BEST WAY FROWARD FOR YOU
OLD AGE SHOPPING:
In the old days in UAE, a man would open a shop on the corner of the street and then he would sit and wait until the customer would arrive at his door and ask if he had the product the customer required. It would result in a sale sometimes and would be a waste of time at other times. Bussiness was easy and simple.
The LATE NINETIES TILL 2010:
Then came all the advancement in information technology. UAE became the Bussiness and Shopping hub of the world. which revolutionized the way a customer would find the product he or she needs and the way they shop that product. All a customer needs to do is to type the product’s name on the net and there are thousands of choices in front of you. To the extent that it became almost impossible and confusing for the customer to buy the right product. Still, because there are so many costumers a business would survive but it would never reach its full potential.
If you are a business who is trying to exist today and you don’t have an online presence, in the modern you are a business who doesn’t exist. No one can see you because you are using a method that was used to buy the people in the old days and costumers in UAE are not familiar with that method.
Now imagine that you are communicating to all those customers who have given you a green light that market your product to them. The only thing a business needs to figure out what is the right product for which customer.
One way to do that is by email marketing. This method has been used for decades. It stays one of the best ways to market your product to the customer who has trusted you with their details. In return, the customer only expects that by sharing their information they will have a more customized communication and experience according to their needs.
Email MARKETING COMPANY:
You can hand over this task GCC MARKETING. We will make sure that we:
- Help you understand your customer’s needs
- Help you understand your ambitions
- Help you to achieve your maximum capability
- Help you to manage your email
- Help you to send your emails
- Help you to achieve the right frequency of the emails
- Help you to maintain the most effective communication style to achieve the maximum result
- Help you tracking your emails
- Help you to select the right tools to give you the maximum efficiency
ESTABLISHING A EFFECTIVE EMAIL SYSTEM:
With all the advancement in the last few decades, it is very easy to set up an email marketing system. It allows a business to integrate features such as A/B testing, smart automation, personalization, tracking, and better management. At GCC MARKETING we provide a wide range of smarter solutions which are simpler, straightforward and effective than ever. We will make sure that your business has the features which every successful business has.
- A/B testing allows you to compare styles of emails to determine the best and most effective communication style which your customer can relate with
- Smart automation allows you to put your email marketing operations into autopilot mode which allows you to concentrate on other aspects of your business. Automatisation allows you to create triggers on actions and words to send automatic emails to the suited customers.
- Personalization is one of the most important features which will allow a business to send emails according to the customer’s device, their location and the conditions they are in. For example, advice a customer or a group about the products relating to the snowy winter in Alaska and in the meantime talk to customers in UAE in regards to the products relating to the extream heat of the desert.
- Smart tracking allows you to keep track on how successful you are in your email marketing strategies.
- Better management is the key to all successful businesses. You can have the best product and have a huge customer base but, poor management will eventually result in the destruction of your reputation in the market or you will never be able to achieve your potential.
BUILDING Email MARKETING LISTS
There are several ways a business can build its email lists. One thing a business should never do is buy lists from databases that already exist. The main problem with those database lists is that the people on that list have no introduction to you or your product. For them, you are a spammer, and for a business that relies on email marketing to get its customer base spamming is the worst label it can have.
The best thing a business can do is to make their email list from direct contact with the customer and entice them to hand over their information. There are a lot of strategies that can be used such as promotions, incentives or promises of valuable output if they sign up with your business.
Increasing email lists through the website:
Your website should be the basic source to built up your email list. It should be fully equipped to with the features which are visible and easy to operate, and some of the content should only be accessible after signing up. This motivates a potential customer to sign up to get to the rest of the information. A good website is that encourages a visitor to sign up before they leave your website.
A business should always make sure that when the customers are on-site, they should always be encouraged to provide feedback on how the service can be improved. Also, they should be encouraged to sign up in-store or they can do it online.
USING SOCIAL MEDIA MIXED WITH OLD SCHOOL ADVERTISEMENT:
Using social media to advertise your business is becoming common more and more. It is important that a business should give immediate offers and incentives mixed with encouraging posts to encourage people to sign up to your email lists. It is very important that you use conventional methods to advertise.
It is proven by research that a big number of population in UAE specially in Dubai responds to the conventional methods of advertisement. Make sure that you are constantly changing the look and the layout of your advertisements with a tempting offer for the exchange of their information. It is very important that you should be able to target all segments of possible customers.
RUNNING YOUR CAMPAIGN EFFECTIVELY
You should always make sure that before starting your campaign you have figured out all the important aspects of your campaign. You have to have a strategy to make sure that you targeting the right audience according to your product. What systems do you want to be in place? What tool you will use? Who is that you are emailing.
You need to make sure you have an effective theme and rhythm of emails. Make sure that people want to read your email instead of ignoring it. Most importantly it should have a flow in it to make sure that it makes the next information desirable and encourages the person reading to keep reading and to get a response out of them.
It is very important to make sure that the language used in your emails is according to the most effective of the communication styles. It is very important to do some email marketing trials to determine what is the most effective style which is resulting in people giving up their personal information.
BULK Email SERVICE AND BULK Email MARKETING:
We, at GCC Marketing, can provide you with Bulk email Service to allow you access to a vast range of customer information. The most important quality of GCC Marketing is that we choose the customers through proper procedures to make sure that the right product is being marketed to the right customers. Instead of building your email lists from scratch we help you with pre-existing lists while making sure that we are also building a strong customer base who is more interactive and in touch with your product.
We make sure that we understand your business and market your business to people who can resonate with it. Also providing ongoing support and optimization of your emailing system to make sure it is running smoothly and effectively.
There is no doubt that email marketing is the most effective way of marketing in the UAE and especially in Dubai. It is one of the most important strategies to earn customer’s loyalty, a strong customer base and to boost the brand and the sales. Every business should use it to achieve its ultimate potential.
At GCC MARKETING we specialize in email marketing, BULK Email SERVICE, and BULK Email MARKETING. We make sure that your business gets all the benefits of email marketing. We handle all the important tasks to give your business exposure to the right customer. We help you to understand what is it that needs to be done in order to achieve your ultimate potential.
Online marketing is a very hand-on task, which requires a lot of time and continuous optimization. If you think that your business needs to have email marketing and you don’t have time and expertise to start it GCC Marketing is the company you should be contacting. We will make sure that your business gets full benefits of email marketing leaving you to have plenty of time to deal with all the other important tasks you wouldn’t have time for otherwise.
This article is written by Kashif Bilal who is heading GCC Marketing Australia Branch