WHAT TO CHOOSE – A TEMPLATE OR A UNIQUE DESIGN? Design for online stores. What to choose – a template or a unique development?
In the process of creating a selling site – inevitably there will be a question about the appearance and design of this site. And here there are two options – use a ready-made template or order a unique design. It is worth noting that the template refers to the external design of the online store. This is not the functionality of the site itself, although, of course, the template can help manage functional blocks, move them, change logos and other minor improvements.
Let’s figure it out together in which situations to give preference to the design template, and in which – to make a unique design for your site.
Creating a site based on a template.
The main advantage of the template is the lack of significant time spent on its implementation. Those. You simply select the template you like from the available ones or buy it, install and use it. If your deadlines are running out or you want to start an online store as soon as possible, then the template is a great solution. In the case of developing a unique design, you have to wait until the designer does the work, approve it or send it for revision, wait for the changes to be made, wait for the layout and its installation. As you can see, it will take much more time than using a ready-made template, and will cost more – after all, at least two more people are involved in the work on your site.
Do not worry about the fact that your chosen template can be found in the design of another site. As a rule, each user adjusts the design elements to their preferences – font and its size, color scheme, menu, etc. everyone is different.
Order a unique website design.
At first, glance, creating an online store for a unique look seems like a very attractive idea. However, in addition to time and money, you should consider the possible difficulties that may arise in the process of subsequent support. If an administrator is enough to make changes to the template, then to change the unique design elements you will need a programmer and web designer.
A unique design will be needed if your company has long been in the market and it has its own corporate, recognizable style. In this case, it is necessary to maintain this style in the design of the selling site. Also, if the launch dates of the online store are not running out, and waiting for 2-3 weeks is not critical for you, as well as spending money on the development, then the unique design option is also suitable for you.
To summarize :
You should choose a template if you don’t have much time left and you need a quick start. At the same time, it is better to put the available funds in the advertising path:
unique content creation
ordering articles on specialized resources
You can always order a unique design, having already untwisted. Changing the template to a unique design will not be a problem. You just have to choose professionals who, following your wishes, will do everything in their pure form: the designer will develop the design, the layout designer will translate it into HTML, and the programmer will replace your old template with a unique design with additional features and new design features.