WHAT IS WEBSITE SEO AUDIT AND WHY IS IT NEEDED. SEO site audit is a site analysis for compliance with the requirements of search engines. In other words, with the help of a site audit, we can understand what errors prevent us from moving quickly in search engines.
The fact is that thousands of sites on similar topics have found their place on the Internet, and each of them is fighting for a place in the sun. Many projects are promoted with the help of a whole team, which includes professional optimizers who are able to create a clear algorithm of actions. For this, there is such a thing as a site audit.
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WHO NEEDS A SITE AUDIT?
This procedure is applicable to everyone who has their own Internet resource, which is not very popular. Although auditing for the prevention of resort and sites that occupy leading positions in search results.
Stages when site audit is required:
1.During revision.
2.Before preparing for promotion.
3.In the process of promotion.
Thus, we can say that the site audit is a must for anyone who wants to increase conversion and traffic on a personal site.
TYPES OF SITE AUDIT.
There are several types of site audit – these are:
search;
technical (identifying problem areas of the site);
content analysis;
usability analysis;
checking and preparing landing pages.
Search Audit.
A search audit is based on the optimization of the Internet resource, taking into account the requirements of search engines. This includes checking the presence and settings of robots.txt and sitemap.xml, duplicate pages, URL analysis for web pages along with finding outgoing URLs. The reference mass, registration of the project on popular third-party resources, search and configuration of mirror sites is also very important. In this case, tips for using micro-marking and incoming traffic counters are taken into account.
Technical Audit.
A technical audit is based on the analysis of the software features of the site and includes several important points.
1. Analysis of page loading speed.
2.HTML validation.
3.Testing adaptability for various screens.
4. Check for adequate display in various browsers.
5.Analysis of the health of the navigation system on the Internet resource.
6. Checking the functionality of buttons directing to social networks.
7. Search for broken URLs.
8.Registration of the country with an error 404.
9. Setting copy protection for the content.
Content Analysis.
Content analysis is one of the most important points. Even the coolest site will not get a promotion without unique and interesting content. Content Types:
audio;
video;
a photo;
textual.
The most popular video content. It is followed by photo content and after the text. The least popular is audio content, which due to its specificity is not applicable in any case.
So, a content audit consists of the following points.
1. Checking the relevance of meta tags, namely title and description.
2. Check for headers H1, H2, etc.
3.Usefulness and uniqueness of site content.
4.Design articles according to SEO.
5.Optimization of text content for key phrases.
6.Create diluted content (photos, videos, etc.)
7.The presence of linking in the text.
8. Creating a title and text description of photo and video content.
An analysis of the usability of a site.
An analysis of the usability of a site is a check of an Internet resource for user convenience. In this case, you need to take into account the laziness of the average user and provide the most comfortable conditions for using the site, menu, search, switching between pages/products/services, etc.
Here you need to make sure that the site meets the following points.
1. The interface should be intuitive.
2. Website design is made taking into account modern requirements. He is friendly and does not push away from viewing pages.
3. It is necessary to use nice fonts, adequate colors, and backgrounds, they will not differ in annoying inserts and other components.
4. A good website adapts to any device and is equally adequately displayed on PCs, tablets, smartphones, etc.
5.Building pages using the Breadcrumbs method. This is a system that simplifies the use of the site.
6. The lack of large registration forms, the ability to place orders without registration and a simplified feedback order are a huge plus for the Internet resource.
Checking and preparing landing pages.
Checking and preparing landing pages involves choosing the best ways to create or modify all or some of the title tags, description tags, and page titles. This will increase the efficiency of pages for search robots.
Any of the types of audits that were listed earlier can significantly increase the relevance of the site as a whole. Each of the items will allow you to slightly or significantly increase the position of the Internet resource in search results.
Finding experts who can perform a quality audit is not a difficult task. On the Internet, you can find a huge number of companies providing services of this kind. Just use the search in the browser.
DO I NEED A SITE AUDIT?
The answer to this question is simple. Yes, I need it. Since the result is an excellent site that will be perfectly perceived by search robots and carry a useful component for the user. You cannot create a site only for robots or only for users. These two factors are inseparable from each other.
A site audit can be taken as a step-by-step algorithm of actions that will help you understand where to start and how to build a promotion strategy, given:
behavioral factors;
traffic increase
increase in conversion;
raising the site for positions in the search results.
A high-quality audit of any site will provide a high step in the TOP, as well as attract customers or customers.
For professional help Contact Us today a professional SEO Agency Dubai.