What is SEO?
Let’s figure it out! SEO (Search engine optimization) is the process of correcting HTML code, text, photo and video content of a site, controlling external elements taking into account the algorithms of search engines. The main goal of SEO is to bring the site to the top for search queries.
Why does my company need SEO?
First, to increase revenue. A person, in search of a product or service, scans 5-10 sites as much as possible, and in 99% of cases, he finds what he is looking for there. As a rule, no one flips further than the first page in search engines. And our task is to make your company get on this first page.
Secondly, to gain trust and authority. Sites that are in the TOP 10 cause more confidence from the buyer, because the one who is so popular cannot cheat.
Thirdly, for a convenient and balanced inside the site. A properly designed site is able to work on the result without additional intervention. All buttons should clearly fulfill their purpose, the texts should be so professionally written that there is no doubt in the audience that you need to purchase it from you.
That’s what SEO site optimization is for.
If you are the owner of the site, you have two options for getting into the TOP:
- SEO website optimization;
- Internet marketing, namely – the purchase of advertising in search engines, promotion in search engines.
Imagine the situation!
Yesterday you searched on Google for a leather bag. We looked at a number of websites, you postponed the purchase, say, to a salary. The next day, flipping through social networks, websites, you notice every time that advertising on these sites concerns bags, wallets, and clutches. This is called contextual advertising one of the methods of promotion.
There is a similar type of advertising, directly and in search networks. It is also based on people’s interest, however, this ad is only shown after a person has “google” a certain keyword. This advertisement is placed at the top of the page with search results, as a rule, it is marked with the words “advertisement” or “announcement”.
Both the one and the other methods help the site to rise in the TOP according to search queries.
They complement each other perfectly. Therefore, our experts recommend using both of them to achieve a result.
What stages of SEO exist and how long does the work go?
Initial site optimization continues throughout the entire development cycle of the web resource from the layout to the publication of the site. Prote, SEO optimization never stops. To maintain and improve SEO results, a specialist at Light Lines Media Group in Lviv recommends regularly publishing thematic SEO-optimized materials on the site with a frequency of at least 1 material per week. Our staff copywriter is involved in the preparation of these materials.
The first and one of the most important stages is the analysis of the market and competitors. The second stage is the SEO audit of the site. During this phase, the following occurs:
The third stage is the development of an SEO strategy, the formation of a semantic core. The fourth stage is the solution of technical issues (optimization of download speed, search, and correction of errors.
The fifth stage is the most creative. At this stage, technical specifications are compiled (technical task) for copywriters, content is optimized, and the site is filled with content. The sixth stage is to work on usability.
What are the results to expect from SEO and search engine promotion?
- The site will be in the TOP 10! And this is a lot. Regular traffic and organic audience flow are guaranteed.
- Paid advertising “leads” to the site the target audience, and therefore customers.
- The site will be able to organically progress without any outside interference.