WHAT IS LINK BUILDING? Today, a lot of effective marketing tools are used to promote the site. Proper promotion provides an opportunity to take top positions and get good profit. In this article, we will talk about what link building is and how it works.
“Link building”. In other words, these are manipulations to form a link mass in order to promote a resource. It is worth noting that buying up external links is not related to the concept of link building.
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FEATURES OF CROWD MARKETING
This concept implies a detailed analysis of the target object’s target audience. As a rule, free links are posted on blogs, forums, social networks, and various questionnaires. This manipulation is carried out with the aim of advertising products in online communities. It takes a little time to get a positive effect from crowd marketing.
First of all, you need to consider how many crowd links are affixed per month. For a specific niche on the Internet, a few references on some forums will be insufficient. In this case, you need to do an analysis of competitors, form a vision of an ideal link profile, and only then can you achieve high results.
The main goal of placing Internet links is to increase sales growth by satisfying the needs of online users. The links in the text help to popularize the promoted object and form a positive opinion about it. For this, marketers use different tools: tips, reviews and more.
Such information is posted only on forums or blogs where users were initially interested in a given topic. Link building does not provide for direct hyperlinks, although this is possible. Campaigning and product presentation is carried out in an unobtrusive way, through the formation of motivation and stimulation to purchase.
When performing work on the promotion and promotion of any object, our marketers give priority to such tasks:
increased traffic for potential buyers;
quick and effective distribution of the necessary information on the maximum amount of resources;
increasing brand awareness;
formation of a positive impression on society.
WHICH SITES ARE SUITABLE FOR LINKING?
The following types of online sites are best suited for posting information:
1.Social networks. On such resources, there will always be communities filled with different information. Just enter the necessary query into the search and in a few seconds, you will receive all the necessary reviews, answers or comments. It is in such groups that you need to leave data about a particular product. Before you make a link to the site, you should familiarize yourself with all previous posts and publications in order to make your comment look natural.
2.Thematic forums. Interested users can share their concerns and ask for advice on these web resources. This is the best platform where properly applied crowd marketing will help ensure a good increase in traffic. Before making a link to a page on the portal, you need to carefully study the topics of the forum and familiarize yourself with the nature of posts and publications. However, on such web resources, communication is very active, so the current branches often change. Sometimes this presents some difficulties in finding the necessary topic. In addition, inappropriate comments are very often deleted by moderators.
3.Reference books. Pay attention to electronic directories of different companies and organizations where you can write your own review. Relevant mention of your product will be a great chance to get effective results.
4.Question sites. This is the ideal soil for link building. You can find such sites through a regular search. Posts on these resources should begin with the following phrases: “what is better …”, “what to buy …”, “how to …” and so on. At the same time, it is very important to make correctly suggestive links to the site.
To achieve positive results, it is necessary to engage in link building on an ongoing basis. Indeed, in order to earn a good reputation, you need to regularly warm up the interest of the public. Properly applied marketing tools will bring excellent results.
WHEN IS LINK BUILDING NOT EFFECTIVE?
Despite the fact that the use of crowd marketing allows you to promote almost any web resource, there are still several projects for which the use of this technology will be inappropriate.
services that provide quick services and provide assistance in extreme situations (food delivery, call a tow truck or taxi);
companies with a fairly large average check. People who have faced the choice of purchasing expensive goods (several tens of thousands of hryvnias or even dollars) are unlikely to trust the opinion of a random Internet user;
offline companies with one physical branch.
The described type of marketing in these segments will not work, as ensuring customer loyalty will occur in a slightly different way
STAGES OF WORK.
Work that contributes to building link mass begins with a detailed audit of the resource. At this stage, the priority of the regions is determined and a portrait of the project is formed. Next, a list of suitable sites for linking is compiled. After that, the start of building up the natural link mass begins.
Upon completion of all work, our specialists present to customers a basic report with a description of all applied marketing tools and a list of completed work.
Placing natural links will help to solve such problems:
increasing the visibility of the site in the search engines;
receiving additional targeted traffic to a web resource;
increasing company awareness and increasing consumer interest in the product;
accelerated indexing and increased growth dynamics of organic traffic;
the formation of the optimal link profile of the online resource (in terms of SEO).
Before you start posting, you must compile a schedule of all publications made on selected online sites. Any reviews and comments are written specifically for the selected site.