CONTENT MANAGEMENT – BASICS AND PURPOSE.
The modern industry of creating Internet resources is constantly developing and improving. Companies involved in the development, support, and maintenance of pages on the Internet must have in their staff a specialized employee who is responsible for managing information on the site. His position is designated as a content manager.
The employee fills the pages with information, processes the data, collects graphic and textual information. The profession involves the comprehensive development of man, in his work he will have to work closely with programmers, designers and other employees of the company. For fruitful work, he will need an understanding of the basics and the principles of their work.
The tasks of any manager include establishing contacts with customers, maintaining communication and expanding the client base. In the West, content managers work not only with the information content of sites, but also act as proofreaders. Regular editing of texts, editing and verification is the responsibility of the employee.
CONTENT MANAGEMENT PRINCIPLES.
Content management is a set of management processes on an Internet resource. His tasks include the constant monitoring and execution of a specific set of tasks aimed at hanging traffic and page value on the network. English translation of the words content management – regulation of content. Specialization appeared relatively recently, along with the development of Internet technologies, but now it is necessary and in-demand among all Internet companies. The direction of activity is based on the principles and objectives:
The specialist forms and performs the relinking of the material.
Places text, graphic data on the page, fill it with photos.
Performs a rewrite of news texts on the selected topic.
Searches selects, creates new materials in accordance with relevant topics of the resource, stimulates page promotion, relying on key queries.
Fills the site with unique informational, news and other texts.
Regularly updates and monitors the information contained on the page, coordinates mail, acts as a moderator on the forum.
WHAT IS CONTENT MANAGEMENT FOR?
Many companies select professional copywriters for the position of content managers. Their specialty involves extensive knowledge of various topics, the ability to work with information, provide site traffic and use key queries to raise its rating. Content management is necessary for the company to:
Create a page structure that will become the basic foundation;
Post, adjust, format the content on the site;
To provide a linking, filling each of internal pages with link mass;
Create content based on unique key queries that match the thematic direction of the site;
Retell, translate texts, edit and optimize materials, in accordance with the wishes of the customer;
Create news feeds that can interest visitors;
Moderate all new messages coming to the resource from an external source – keep blogs and forums;
Search for new sources to create updated, relevant material.
Professional content managers comprehensively study data on various sites on the Internet and independent third-party data sources. This allows you to create a unique, high-quality text that attracts the attention of users.