WEBSITE REDESIGN. Judging by numerous studies, every third inhabitant of our country spends the lion’s share of its time on the Internet. Along with services for creating and promoting resources, website owners are now being redesigned. Specialists of the GCC MARKETING COMPANY will help to understand in detail what this concept means, they will try to highlight the most important requirements and moments.
Updating the electronic catalog of goods or services is an integral part of the competition. If you want to stay on top, remain the best in your industry, then you will have to work tirelessly, including on the resource.
BRIEF TRANSCRIPT AND IMPORTANT NUANCES OF THE TERM.
According to professionals, the redesign and alteration of the site are closely related. In practice, this means a thorough analysis, identifying weaknesses, planning and implementing any improvements. It can be:
the introduction of exciting infographics (when the picture “comes to life” when you hover);
adding new texts (descriptions with keywords and phrases, recommendations and another format that carries a maximum of useful data for customers);
structure modernization (partitioning into sections, folders, and so on);
improved navigation (so that even a person with little knowledge of computer literacy could quickly navigate);
relinking (re-linking) pages;
change (enlargement) of the scale, the angle of the photo in the catalog, and much more.
The average price of a website redesign is within the available range. Decide on such costs, as advised by experienced professionals, it is necessary:
necessarily – once every 3-5 years (for the implementation of the latest innovations, to keep pace with the times);
urgently – if the created resource does not bring the expected “exhaust” (increased profits, expanded customer base, increased sales, repeat purchases);
optionally – if you want to break into the top of search engines, stay in it for a long time.
THERE IS A TIME FOR EVERYTHING: HOW TO UNDERSTAND THE URGENT NEED FOR THE PROCEDURE?
The costs incurred for a web redesign, subject to in-depth analysis and competent implementation of the tasks set, justify themselves in full. Remember how many times during the existence of your company you have opened new branches, representative offices, made repairs in them, changed the concept of advertising campaigns, installed advanced software, and carried out other activities aimed at attracting new customers? Why should your main resource, capable of generating solid income, remain untouched, morally and technically obsolete?
Experts advise to order a redesign of the site in such cases:
1.Continuous reduction in the number of user visits, poor conversion, up to a complete decline in the resource.
2.Technical errors that annoy potential buyers instead of enjoying the simplicity of placing an order. Even one broken link can lead to loss of customers.
3.Wise navigation (menu orientation). Remember, Internet portals are created for ordinary people, and not for professors of the “seven spans in the forehead.” What seems simple to the programmer may be too complicated for the average person.
4.Changes in company branding. If you changed the sign, printed new business cards for the staff, ordered advertising booklets with a catchy logo, you need an inexpensive website redesign that allows you to make the necessary updates to the electronic database.
5.Expansion (change) of the target audience. Such a phenomenon is not uncommon these days. Yesterday you produced exclusively female perfumes, but market research showed an increasing consumer interest in men’s lines. The way out is to urgently start updating the online portal by adding new menu items there.
6.Obsolescence. If the life of the resource exceeds 4-5 years, and during this period nothing has changed in it, now is the best time to upgrade! In reality, such a step means the use of new services, software products, the development of new platforms, the expansion of functionality and other innovations.
For customers who value their time and money highly, a website redesign is comparable to printing new business cards. If you have a good reputation in the market, have found your own niche, are confidently moving forward, then go from simple black and white business cards to more solid, embossed and gilded. The same applies to your resource – following a proverb, they are greeted by clothes!
THE SIGNIFICANCE OF THE SERVICE.
What exactly are the goals of the website revision? Is it worth it to spend in order to amuse your vanity? The modernization procedure is of great importance for further promotion. Here are the main points that indicate their close relationship:
Improving the first impression of visitors about your company, additional points to your positive image. You can advertise a product or service on the radio as much as you like, arrange promotions, give out flyers, and give discounts to regular customers. But, if the online resource looks “gray”, dull, then all your efforts are ultimately reduced to zero.
The psychological factor. The bright design allows you to concentrate on important details (that is why offers for discounts, sales are often made in yellow, orange, red colors).
Increased visit time. Interesting content “delays” the user, he begins to more thoughtfully study the page. The result is an increase in trust, the formation of loyal relationships.
Ordering a website redesign means taking care of your daily revenue growth. Today, with the help of the network, they make various purchases: home-delivered products, drinking water, clothes, shoes, children’s toys, accessories, furniture, and also find contractors for construction, home repair, suppliers for production, and so on. The time has come to master new horizons, “staking out” a solid niche for yourself!
WHAT DOES THE CUSTOMER NEED TO KNOW?
The cost of website redesign is calculated individually for each client. This is done on the basis of a preliminary audit and in-depth analysis that identifies strengths and weaknesses. There are no identical situations, for each resource you can find a lot of advantages and disadvantages. Keeping the first, removing the second, we get a stunning result! You will have to pay only for the modernization work performed, and not spend money on creating a directory from scratch.
How not to get into trouble when looking for artists willing to perform an improvement? Professionals do not undertake to redo the site if the company has radically changed the concept, the direction of activity. But the inconspicuous, at first glance, changes in design, content, and functionality will subsequently make themselves felt by an increase in conversion, an increase in the average check amount, and an increase in the client base.