What is a site relevance map? In website promotion, a special relevance map is often used – a certain plan for text optimization, compiled on the basis of search queries and site structure. The relevance map does not have a strictly defined format and can be compiled arbitrarily, one of the main goals of its application is the competent distribution of keywords on the site.
When a site is created and prepared for promotion, a semantic core is compiled for it – a set of keywords and phrases that describe the site as accurately as possible in detail, the services provided or the goods sold. Each site has a different semantic core: in some cases, it can include only ten or twenty key phrases, and in others, as many as hundreds.
To successfully promote a site in search engines, it is necessary to use words from the semantic core in the text of its pages – this is one of the basic rules of search promotion. And in order to know how to use words from the semantic core with maximum benefit, a relevance map is just needed.
The fact is that search engines usually determine the semantic content of each page based on the keywords used on the page. And if you use the same keywords at once for several pages of one site, this can lead to the fact that search engine robots do not “understand” which page is really relevant to a particular request.
The result of this “misunderstanding” on the part of search engines may be that the page of search results will not be the page you need. As a result, the position of the site may fall, and users, once on the page, will immediately leave it, because they will not find the information on it.
The relevance map allows you to reduce the likelihood of such problems since it clearly distributes keywords from the semantic core into pages and does not allow the use of the same keywords on several pages at the same time. What is a relevance map and what is its structure?
As already mentioned, the relevance card does not have any strictly defined format, so it can look like anything. For example, most often such a map is made in the form of a spreadsheet, which in separate columns includes data on specific pages of the site, keywords used on this page, the frequency of relevant search queries, as well as the title and description of the page and the title of the H1 level.
There are different approaches to mapping relevance. So, the option that is more suitable for a new site is described above: in accordance with the conceived structure for each page, thematic keywords are selected and the data is entered into a table for visual presentation. But for a site that has been existing and promoted for a long time, you can do the opposite: for each keyword from the semantic core, find the relevant page in the search – this option is more convenient.
Depending on the method of compilation and the degree of detail, the site relevance map can become an important document for complex project analytics and provide answers, for example, to such questions of website optimization :
how many keywords are used on each page;
what is the degree of occurrence of each keyword on the page;
for which keywords from the semantic core there are no optimized pages yet;
In which cases, landing pages are relevant and not.
The more relevant the relevance map, the more opportunities it can provide for analysis and subsequent work planning. But at the same time, the structure of such a map should not be too complicated and confusing, otherwise, it would be almost impossible to operate it with data.