Responsive Web Design: Key Concepts
WHAT IS A RESPONSIVE WEBSITE? The main goal of responsive web design is to correctly display information on different devices. Technology is advancing rapidly. Therefore, people are increasingly buying gadgets and use them for shopping, for work. They choose products in online stores and look for other information. If the site is not adapted for a mobile device, viewing content on a small screen becomes impossible or difficult. The user does not like this. He leaves the online store and prefers another web resource.
What changes when adapting a site? After conducting complex work, a good visual perception of information is provided, regardless of the characteristics of the device screen. When a user enters an online store, the site dynamically adjusts to the size of the display and the browser settings. Therefore, no difficulties arise. No need to zoom and use horizontal scrolling.
The main features of adapted web design include such positive aspects:
pictures in automatic mode are adjusted to the screen size – this is true, even if when viewing on a computer they took up all the space;
lack of horizontal scroll – images and text are displayed on the screen of the mobile device. No need to worry about the fact that the information is outside the visible region;
vertical page orientation is a rational solution that makes it easier to familiarize yourself with the content. To read an article or look at a collection of clothes, the user does not need to change anything;
convenience – the elements located in one row do not decrease. Therefore, difficulties with reading the text do not appear. Elements are automatically rebuilt so that the original size is preserved and reading is not impaired;
practicality – buttons and other clickable elements are shown in normal size. The user does not need to adjust to click on the small button.
The Importance of Responsive Design for an Online Store.
Owners of commercial web resources understand that they should not lose potential customers and buyers. This is correct because users quickly leave sites that display information of interest to them incorrectly. Why change the scale and increase the buttons if you can find another store and make a purchase there? That’s exactly what many internet users think.
Responsive web design is what an online store really needs. The mobile audience is growing every year. If earlier only young people had smartphones and tablets, today almost all people use gadgets. This means that for an online store responsive web design is not just a good thing, but a necessity. Thus, you can attract the attention of consumers who use mobile devices, not computers.
Visitors to online stores expect that they will make purchases on the site with a clear and functional interface. You need to take into account their wishes and not be forced to perform additional actions: enlarging images, searching for buttons, scrolling. When done correctly, the owners of modern gadgets quickly find the information they need. They shop as easily as if they were using a desktop computer.
The presence of an adaptive version of the site is an advantage due to which wide horizons open before the owners of online stores:
increasing competitiveness is an integral part of successful activity and business development;
expanding the target audience – stores compatible with gadgets attract the attention of users. Visitors appreciate the convenience of the site and become regular customers;
stable profit – responsive sites are characterized by high traffic. This contributes to increased sales and increased profits.
Adaptive website advantages.
A site with responsive design – for the comfort of the users. This is a step to ensure that visitors to the store or commercial web resource easily perform targeted actions. This means making purchases, downloading e-books, filling out applications for any services.
The benefits of a responsive site are not limited to this. There are other pluses:
1. Versatility – responsive design does not only apply to smartphones. We are talking about any devices connected to the Internet.
2.Promotion – search engines like responsive sites. The web resource is displayed in the TOP and the number of visitors to the store increases.
3. Saving resources – no need to spend time and money developing a site for different devices. One version is enough, which will work on all gadgets.
4. Sales growth – if the pages are displayed correctly, the likelihood that the user will again go to the store and make a purchase increases.
5.Innovation – specialists introduce relevant ideas and develop creative solutions.
Responsive sites are aimed at effective interaction with users. In the future, the number of transactions and purchases from mobile devices will increase. Therefore, the needs of the target audience should be taken into account. This is the key to successful business development!