THE MAIN DIFFERENCES.
WHAT IS A CORPORATE WEBSITE? By the nature of the information provided, a corporate website is similar to a web business card. However, the first type of site boasts full information. For example, the pages of a corporate website often contain information on how to open a company representative office in your city or describe the conditions for acquiring a franchise.
The corporate website is distinguished by the availability of the following information:
data about managers;
information about completed projects;
information on conducting public activities;
the history of the brand, the prospects for its development;
data on current vacancies and career development features.
We can say that a corporate website is a large information portal with a large amount of content that tells in detail about the history of the enterprise, owners, and partners of the company.
WHAT FUNCTIONS DOES.
A well-designed corporate website performs the following functions:
Forms and enhances the image of the company: the site helps to increase brand awareness;
expands partner and client base: the contact section and the ability to communicate with the manager online can attract new customers;
provides the target audience with complete information about the company: the volume of information content can be any so that the load on employees can be reduced;
allows you to sell goods and services: the site may have functions for direct sales, providing the company with additional profit.
Attracting new employees is another useful feature of a corporate website. The resource allows you to save money by refusing the help of recruiting agencies. To do this, it is enough to create a section on the site in which information about free vacancies will be posted. This method greatly simplifies the process of finding new employees.
REQUIREMENTS FOR A MODERN CORPORATE SITE.
The quality of the corporate site is in the first place since the image of the organization is at stake. First of all, the site must provide the necessary amount of information. There should be so much data so that users can find answers to their questions on their own. It is very important that the resource download speed is high. For this, special technical measures are being taken to introduce elements that affect the page loading speed. A corporate website must cope with critical loads that can be easily overcome with reliable hosting. Adaptation to mobile devices is another mandatory requirement. If you neglect it, you can lose a significant part of potential customers.
In the event that the creation of a corporate website was done by professionals, the resource can be supplemented with new modules with useful information. A high-quality corporate site will arouse interest in the company, and will also achieve all the goals.
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