Website Optimization | What Are Meta Tags, And Why Are They Needed? Internal website optimization includes the optimization of meta tags as one of the main stages of work. But what exactly are these meta tags, and why are they needed in website optimization? How exactly meta tag optimization should be performed.
These are special tags of the HTML hypertext markup language, designed to provide search engines with specific data about the web page on which they are placed. Meta tags are not typical for an ordinary visitor when viewing a site, but search robots “see” them perfectly during indexing, and therefore correctly placed meta tags contribute to the correct and quick indexing of a site.
Website optimization involves mainly working with meta tags such as title, keywords, and description. These meta tags are responsible for the title, keywords of the page and its description, respectively. The content of the meta tags title, keywords and description must comply with certain norms and standards.
So, thematic keywords that are important for the site should be included in the keywords meta tag. At the same time, the words should be quite simple and short, in addition, they should be used in the text of the page. Recently, the role of the keywords meta tag in website promotion has been disputed, however, in any case, the correct filling of this meta tag guarantees the most accurate indexing of the site by search engines.
The Content Of The Description Meta Tag.is often displayed in so-called snippets – short messages presented along with a link to a site in search results. The content of this tag is a coherent, grammatically correct phrase that characterizes a web page. At the same time, the description meta tag should also contain keywords corresponding to the subject of the page.
Description Meta Tag.
The description meta tag should not repeat the text of the page, it must be unique. In addition, this meta tag should be attractive to targeted visitors, because it is often by the description of the site in the search results that the user selects the site to which he would like to go. The content of the description meta tag should not exceed 160-250 characters.
Title Meta Tag.
The title meta tag is responsible for correctly displaying the title of a web page in a browser window. Also, the contents of this meta tag is displayed in the search results, along with a link to the site page. Thus, site optimization involves optimizing the title meta tag so that when you index the site or perform a search, the site title displays correctly.
Website optimization, which includes optimization of meta tags in addition to other works, is today a popular service because website optimization precedes their promotion in search engines. You can order a website optimization service in a professional web studio.
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