Web Redesign or Revamp
Web ReDesign or Revamp: Time flies and everything changes. Users get used to, change their preferences. And at one point it becomes clear that the online resource is no longer in demand, it is not interesting and the site design attracts little attention. There comes a moment to change something. There is a need to order a redesign of the site. Is it so? Is it really necessary not to sleep at night, considering a plan of action and innovations, get together for long meetings, attract professionals and work hard at the sweat of the face?
How to understand that the time has come to order a website redesign: the main reasons for the changes.
Wait a minute. Do not rush. There may be many reasons for the decline in website attractiveness. Consider indicators (signals) when there is a need to order a website redesign and how deep and thorough it should be.
Banal “old age”.
Maybe it’s just the time for a change. Even if your corporate website was launched taking into account all modern trends and trends, it could easily lose its attractiveness. After all, the design is developing and improving, new fashion trends appear. Updating a resource is just a step on the path of evolution.
It is clear, after all, that progress does not standstill. Competitors are sleeping and see how to get ahead. We must strive to become the best in our field. Do not wait for the site to become morally obsolete, but to conduct timely updates. It is believed that it is ideal to resort to redesign every 2-3 years.
There can be many reasons, of course, and they may not affect the design in any way. However, if everything else is excluded: marketing works perfectly, the product is up to par, the market is satisfied – it is worth thinking about the appearance of the brand. And first of all, he will take care of his “face”, about what customers see when they turn on the site via the Internet. It is possible that minor changes will be enough, and there is simply no sense in a radical change in image.
The poll says “time to go.”
A steady decline in statistics is a signal. To identify the causes, you can turn to special tests and resources, which, with established feedback from consumers, will help to identify the shortcomings of the site and its design elements. Sometimes an elementary survey may be enough. It is just necessary to evaluate your design on the part of the buyer and it will become clear what and where is wrong.
Big technical and UX debts.
In the process of developing and creating a project or site, it happens that some work is left for later. It is not urgent, or other tasks are “burning”, the management is crushing, everything is in a hurry and spinning, and in the end it is simply put in a long box. Overtime and the introduction of something new, this “box” grows and becomes so large that it makes no sense to correct individual elements. After all, this will cause only more flaws and problems and can cost even more than just create a new resource. There comes a time when you need a website redesign.
“Clothing” has become small.
Another reason may be the growth of the company. In the case when the company is developing, and the website design of the business card no longer meets its needs or does not cope with the work. Change, like growing up, is normal. Also, the company can carry out rebranding, which will pull along with the updating of the site design. After all, all elements must have a consistent overall style, reflect the essence of the company and represent its “face”.
In conclusion, the redesign of the site.
There are many more reasons, here are only the most basic of them, which speak of the undoubted need for redesign. The presence of certain indicators will show the depth and degree of update. However, do not rush into this pool without thought. Of course, although the change will attract new users, it may ultimately alienate the avid conservatives – you need to think about them.
Maintaining the relevance of the online resource will cause a flow of new customers. A huge advantage of the redesign of the site will undoubtedly be the information coverage of this update. News escort, conversations, and elementary interest – of course, will lead to hype.
Such an update will also undoubtedly force the company’s employees to prick up their ears and find out about new trends and innovations in the field of design. This will not only improve the skills of the working team but also inspire the creation of something beautiful and delightful.
A redesign can be a lifesaver for your product. However, you should not get involved, but do everything wisely.
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