Website Optimization | Working With Online Forms.No modern site can do without the various online forms required for registering users, posting reviews, feedback, placing orders, etc. But sometimes incorrectly designed or implemented online forms on sites can interfere with the full work of visitors with these sites, therefore, as part of site optimization, work with online forms may be provided.
Analysis Of The Site’s Performance.
If the forms on the site are inconvenient, if they are too complicated and confusing, or if they do not work, then you can’t hope for a miracle: visitors of the site will not use such forms. And therefore, if, for example, an analysis of the site’s performance shows that too many users are leaving pages with online forms and have not completed filling out these forms, it’s time to take measures to optimize the site in this direction.
Web Analytics Service.
The web analytics service is currently available in a wide variety of tools to track visits to site pages, including, of course, and pages with online forms for different purposes. Using such tools, you can find out, for example, how many visitors went to pages with forms, how many completed forms successfully, and how many left a site without completing work with forms. This information will be the basis for an action plan.
So, first, you need to find out why the site users do not complete the work with online forms successfully. Perhaps the form began to work incorrectly, and perhaps users simply do not understand how exactly the form needs to be filled out. For example, if the form contains an error message or is incomprehensible when filling out errors, then the user may not know that he is doing something wrong: after several unsuccessful attempts, he will leave the site without completing the form.
By the way, the error message in filling out forms on the site should be not only understandable but also timely. This rule is especially important for complex forms because if the user after painful and long filling in the form finds out that he did something wrong from the very beginning, he is unlikely to want to go through the procedure again. So the auto-check of the correctness of filling out the form fields, in this case, will be very helpful: if a user fills in some field incorrectly, he will immediately know about it and will be able to correct the error.
Design And Size Of The Form.
For the convenience of using different types of online forms on the site, it is important to provide explanatory inscriptions in each of these forms to help users understand what needs to be done. In addition, it will be useful in parallel with the form or after filling it out to show users what further actions are expected from them. Well, and, of course, the design of forms on the site directly plays an equally important role.
So, it is often important for users that the entire form can be evaluated even before filling out: for example, to find out how many fields to fill out. Therefore, the size of the form must be such that it fully fits on the screen. Moreover, in a site optimized for mobile devices, this site should be scalable.
The size of the fields of online forms on the site also matters: they must be large enough so that visitors do not have to strain their eyesight. And this parameter is especially important when optimizing sites for mobile devices: the fields should be of such a size that even on devices with small screens users can click on them and set the cursor to enter text.
Optimization of forms on sites should take into account not only the above but also many other aspects. Moreover, all changes in the work and design of online forms on sites should be made taking into account the impact of these changes on the design and usability of the site as a whole. Therefore, it is best to entrust the complex of optimization measures to specialists from a professional web design company, such as GCC MARKETING.
Web Design Company GCC MARKETING offers website optimization in accordance with the requirements of leading search engines, as well as usability requirements. As a result, the relevance of the site pages to thematic search queries is increased, the indexing of the site by search engines is improved, and the usability of the site is improved. All this helps to promote the site to higher positions in search results and increase the conversion of site visitors to company customers. You can fill out an application for website optimization and find out how you can optimize it to improve work efficiency right now!