Website Optimization | Title And H1 Interaction.Despite the changes that are constantly taking place in the field of website promotion and optimization, work with page headings (title) and H1 text headings inside pages remain relevant. For example, the question of whether these headers should coincide or be different is always very interesting to many site owners and webmasters.
In order to find an answer to such a question, for a start, it is important to understand what the main role these two tags play on the site page. So, users see the title of the page primarily in the search results along with a link to the page. Accordingly, the role of the page title is to encourage users to click on the link and go to the site.
But the title of the text H1 is what “meets” users directly on the open page of the site. Such a title briefly informs users about the content of the page, shows whether the page really meets expectations. This title should encourage users to stay on the page – for a detailed study of the submitted content.
As you can see, title and H1 have completely different tasks, and therefore, when filling out these tags on the site’s pages, two main approaches are currently used: either choose a single universal test for both tags, or the tags are filled with different text – separately for each from tasks.
Duplicate Title And H1 Tags.
Duplicate title and H1 tags are the easiest option to implement, as many popular content management systems (CMS) automatically generate page titles based on H1 headers. The disadvantage of this option is the need to search for universal text for both tags, which can be very difficult. In addition, many webmasters note that duplicating the title and H1 can harm search engine promotion, as search engines may consider such a move as an attempt to manipulate the search results.
Different Title And H1 Tags.
Different title and H1 tags are not always easy to make, because some CMS does not provide the ability to flexibly configure these tags. But if this option can be implemented, then, in this case, it is possible to use separate text for tags and thereby increase the effectiveness of each of them: title text will increase CTR, and text H1 will increase conversion. True, compiling different titles and H1 headings for the same page can be somewhat tedious and time-consuming – this must be taken into account.
To what extent can title and H1 differ? The choice will largely depend on the features of the pages being optimized, but what certainly should not be allowed is the complete discrepancy between the page title and the H1 header. Indeed, if these tags are completely different from each other, then search engines will not be able to determine exactly which queries the page is relevant to, and therefore they will not be able to index it correctly. As a result, the position in the search on the page may be lower than expected.
The second important aspect of this matter is the effect on behavioral factors. The fact is that when a user clicks on a link from a search where there was one heading and the page already sees a completely different heading, he can immediately close the site, which will increase the bounce rate. And this, as you know, is not the best way affects the promotion of the site as a whole.
So how, in the end, should the title and H1 tags on the site pages relate to each other? Many webmasters call the optimal approach in which page headers and H1 headers should be partly the same, and partly different. In such a case, the page title includes, as a rule, promoted keywords and additional text to increase the CTR, and the H1 heading is one of the keywords and text for a brief description of the content of the page.