Website Optimization On CMS Joomla! Site optimization in addition to “standard” actions, such as optimizing the link mass or optimizing the keyword density, involves making changes to the standard settings of the site content management system (CMS) in order to improve the performance of sites related to external and internal ranking factors in search engines.
Website Optimization on CMS Joomla!
Which is one of the most popular free content management systems and is widely used to create sites of various types, is currently especially in demand. What changes should be made to your copy of CMS Joomla !, to make this content management system more “friendly” to search engines?
There can be many such changes, each SEO specialist can individually decide what is required in each particular case. However, there are generally fairly simple steps that are almost always necessary.
So, among the priority tasks when performing site optimization on CMS Joomla! for search promotion, there is the task of renaming the standard URLs of the pages created by this content management system into the so-called CNC addresses (“human-readable”). Such addresses may contain thematic keywords, which will allow pages to be better indexed by search engines.
For “inclusion” in CMS Joomla! The ability to specify the URL of the pages is carried out in several steps: installing the module module_rewrite on the server with the site, renaming the htacess.txt file in .htaccess, and changing the global Joomla! settings specified in the Search Engine Optimization Settings block. In the latter case, you need to set the switches in the “yes” position for the items “Enable SEO”, “Use mod_rewrite” and “Add suffix to URL”.
Another task of optimizing sites on CMS Joomla! – This is the “inclusion” of the resolution of indexing by search engines of images available on websites. The fact is that in the robots.txt file, with which you can set various indexing conditions for search engines, the Joomla! The content management system by default creates a rule (directive) prohibiting the indexing of images.
This is a big minus because images on sites play a big role: for example, they can be searched in Google (Google Images) or in Yandex (Yandex.Pictures). Allowing search engine indexing of images on an optimized site will fix a similar CMS flaw.
Setting up a “redirect” between “www” and “non-www” versions of the site URL.
It is important when optimizing sites on CMS Joomla !. With the standard settings of this content management system, automatic redirection of users who have typed in the address bar of the browser the website URL from www to an address without www and vice versa is not performed. The redirect must be manually configured using the .htaccess file.
Internal Linking Of Articles.
It is also an important part of search engine optimization sites and in CMS Joomla! There are several useful modules for this purpose. For example, using the “similar articles” module (mod_related_items), you can display links to articles with similar topics on the pages of the website you are optimizing, and using the “latest news” module (mod_latestnews) you can “display” on the pages a list of links to the latest site materials added.
Website Optimization on CMS Joomla! with the help of the described simple actions, it is performed quite easily and even beginners can afford it. But this is only a small part of all the necessary techniques and methods used for full-fledged search engine optimization of sites, so it is important to act in an integrated manner. To do this, it is best to contact a professional web company, where experts competently carry out all the required work.