Website Optimization. Keyword Selection. Website optimization is an important step in the creation and development of a site. The success of the Internet depends on how the internal structure and external indicators of the site correspond to the goals and objectives of the site.
It is one of the most important aspects of website optimization. Keywords characterize the site, give search engines an “idea” of the content of the site and its relevance to visitors. Properly selected keywords provide the site with targeted visitors – visitors who are most likely to become customers of the company or buyers of its products.
The selection of keywords is the basis for compiling the semantic core of the site. The search for keywords should begin with a thorough analysis of the company’s activities and the goals of creating the site. So, for example, if a site is created to sell goods and services on the Internet (online store), then the keywords for the site will begin with the word “buy” – as a rule, such a request is entered by users who really want to buy a specific product.
Keywords for the site should not only correspond to the theme of the site and the nature of the company but, of course, be in demand among visitors. You can choose a wonderful keyword or key phrase that very precisely meets the needs of the site, but if such a request does not interest Internet users, no one will come to the site.
That is why the search and selection of keywords necessarily includes the study of statistics of search queries. Yandex search query statistics, Google keyword selection service are widely known. Assessing the preferences of your target audience in choosing a search engine, you should focus on the one that will give more visitors.
By entering a keyword of interest in the search bar of the statistics service, you can find out how many requests for this keyword were made by users for a certain period, in a certain region, etc.
As a rule, the service also displays search queries related to the search term, as well as queries that partially include a keyword phrase. Thus, the user of the service is given the opportunity not only to find out the popularity of the desired keyword but also to expand the list of keywords.
Types Of Keywords.
After determining the popularity of queries for a particular keyword, you should determine the type of keyword: high-frequency, mid-frequency, low-frequency. High-frequency keywords (HF) are very popular keywords, low-frequency (LF) are the least popular.
Website optimization and work with external indicators will be different with different popularity of search queries and their corresponding keywords. HF queries are the most popular and, therefore, the most competitive queries. Therefore, it is more difficult to achieve high positions in search results for such queries. Low-frequency ones, in turn, have much less competition, and therefore it is easier to get into the TOP according to them.
The selection of keywords in accordance with their popularity for each site is individual. The already mentioned online stores are more useful, for example, will bring low-frequency refined queries containing the names of specific product models than the popular, but abstract single-word queries. The more refined keywords and phrases will be used to optimize and promote the site, the more targeted visitors it will bring to the online store.
Selecting keywords and optimizing sites in accordance with the selected words is a responsible process, incorrectly selected keywords will not be able to bring targeted visitors to the site. That is why it is worth entrusting the search for keywords and website optimization for them to professionals – a team of GCC MARKETING web company specialists.
Web company SEO-optimizers will help to conduct keyword analysis, make up the semantic core of the site, advise on self-optimization issues, or take all the hassle out of optimizing the site.
You can order site optimization now.