Website Optimization | Internal Links. If within the same site materials have links to each other, then such links are called internal. Internal links are needed on the site in order to make it more convenient for visitors to search for the information they need. Internal links are one way to simplify site navigation. Do links to search engine optimization make any difference?
Search engine optimization sites and internal links are closely interconnected. So, according to the description provided by the Google search engine, internal links on the pages of the site serve as a sign of the significance of each page. If a large number of internal links leads to a page of a site, then such a page is considered more significant than the rest.
Thus, if you properly manage internal links on the site, you can tell search engines which pages you need to pay the most attention to. Otherwise, the search engines themselves will choose any page on the site. But is it right?
For example, if there is not a single internal link to a significant page of a site, or there are very few such links, but a lot of internal links lead to another page at once, then from the point of view of search engines, the other page will not be more valuable. In this case, of course, such a page will most likely be irrelevant, because optimization is usually performed only for meaningful pages. As a result, achieving high positions in search engines will be extremely difficult.
There are various ways to create internal links on a site. For example, internal links can be contextual, i.e., appear directly in the text of the site materials in a thematic environment. Such links usually allow visitors to familiarize themselves in more detail with certain issues covered in the text.
Any menus and navigation blocks on the site are essentially the same internal links. Such links are usually called end-to-end, as they are available from each page of the site. The number of such links is selected based on the usability requirements of the site: there should be exactly as many as are needed for convenient navigation around the site.
A separate group of internal navigation links can be called pathway – “bread crumbs”. Such links demonstrate to the visitor the depth of the nesting of the material: the section, category, and subcategory of the material that the visitor views are sequentially indicated. In sites with a complex structure, the pathway is indispensable without internal links.
Managing internal site links.
is one of the main tasks of website optimization. When optimizing a site, creating links between pages using internal links is usually called linking. Linking should be performed by experienced optimizers so that the distribution of the link weight between all pages of the site is correct.
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