Website Optimization | How To Improve A Ready Site? Optimization is an important part of the life cycle of sites.
It helps to increase usability, the effectiveness of promotion and promotion methods. Ultimately, site optimization helps increase their profitability, which means it has a positive effect on the financial well-being of the company. How can I improve an existing site?
Simple And Affordable Methods.
If site optimization was not performed initially, even at the stage of creating these sites, as a result, the sites received may not meet the goals and objectives. However, there are several simple and affordable methods that allow you to optimize sites without their full or partial redesign, modernization.
For example, you can provide images on the site with alt and title attributes. The alt attribute – alternative – contains text that, in case of accidental or special disabling of the image (for example, in the browser), will give the necessary explanations to website visitors and search robots. The title attribute, in turn, is responsible for the “tooltip” that appears when you hover over the image. The title attribute works the same way for hyperlinks (<a> tag).
By the way, hyperlinks can be made more convenient for visitors if this has not been done before. The text content of the links, the so-called anchor, should clearly inform the visitor about the pages to which the links lead. In addition, website optimization using keywords in anchors not only contributes to better site navigation but also to site search promotion.
Quickly and without harm to the basic design of the site, its content, you can remove background music or, if you still need it, remove automatic playback when loading pages on the site. As practice shows, visitors are annoyed by music whose playback starts automatically or music that cannot be turned off. And if something annoys visitors – they leave the site.
Website optimization is the “light” version to increase the effectiveness of search engine promotion is simple. You can edit the titles of the pages of the site (title, displayed in the upper left of the browser window) in accordance with the main keywords of the site. Putting keywords in the page title will help the search engine index the page and increase its chances of getting into the TOP of search results.
You can strengthen the keywords on the site – it also does not require “fundamental” changes in the structure or content of the site. It is enough to highlight keywords with a large font size, bold, oblique, etc. For search robots, headings in the text are also of great importance. However, you cannot use too many headers. The generally accepted rule: no more than 1-2 headers h1, a little more – h2, etc. Only competent use of headings will help to increase the position of the site.
Website optimization without radical changes in the structure or design of an existing site is not always possible. For example, the need to change only the font of the text on the site may entail the need to review the entire concept of site design. And the need to add/remove one section will lead to a change in the entire structure of the site, the appearance of “broken” links, etc.
Therefore, the optimization of sites should be carried out in the process of their development, testing. In this case, there are many more opportunities to fix the problems found, to ensure a high level of site usability and effectiveness.