Website Optimization For Social Media – SMO. Social media is becoming increasingly popular and in-demand: millions of users visit various social resources daily. Therefore, the optimization of sites for social media today is one of the necessary stages of successful website promotion.
Website optimization for social media or SMO.
(Social Media Optimization) is a set of measures aimed at improving the interaction of a site with social media. Sites that are optimized for social media are more popular with visitors than sites for which such optimization has not been performed.
SMO optimization of sites begins at the stage of their products because it is necessary to foresee the possibility of active interaction with the social resources of the Internet. So, according to one of the basic principles of SMO website optimization, formulated in 2006 by Rohit Bhargava (the author of the concept of SMO), active discussion of materials should be encouraged and supported on sites. This means that the creation of user-friendly components and modules for commenting should be included in the manufacturing process of sites.
Website optimization for social media should include events that affect content, site navigation. The content of sites optimized for social networks and resources should be interesting to visitors, easy to read. Illustrations in moderation are welcome.
Site navigation should be clear and simple. In addition, special navigation blocks are added to sites optimized for social media, such as “Recent Comments”, “Fresh Materials”, “Most Popular Materials”, “Most Discussed Materials”, etc. The presence of such navigation blocks makes the site more friendly in relation to visitors from social media.
In addition to the above activities, website optimization for social media also includes work to increase the link popularity of the site. Providing visitors with the easiest and most affordable way for them to share links with other Internet users, sites optimized for social media are becoming more popular and in demand.
How can the link popularity of a site be increased?
Currently, the so-called social buttons are actively used for this purpose – buttons that allow you to add links to your favorite sites to your social bookmarks, pages of social networks, with just one click. A number of additional plug-ins can further increase the integration of modern sites with social networks.
Social media is a great way to attract visitors.
Website optimization for social media is a great way to attract visitors from social networks, the blogosphere, forums, and communities. However, the most effective result allows you to get a comprehensive application of SMO-optimization and traditional SEO methods because search engines have been and remain one of the most popular Internet resources.
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