Website Optimization And Internal Linking

Website Optimization And Internal Linking. In website optimization, such a concept as internal linking of sites is very common and means it creates the relationship between different pages of sites using links. Internal linking helps to improve the indexing of sites, and also allows you to improve the position of sites on low- and mid-frequency search queries.

Website optimization today includes internal linking as one of the main methods of working on internal factors for ranking sites in search engines. In particular, the linking allows you to influence the static weight of the pages of sites, which plays a big role in determining the relevance of these pages to important thematic search queries.

Manual Linking.

There are two main approaches for linking sites: manual and automatic. Manual linking is possible only for small sites because when the site is larger than hundreds of pages, manual linking takes too much time and effort. For large sites, automatic linking is more convenient and efficient.

Automatic Linking.

The automatic internal linking of sites for each type of site can be performed differently. For example, for sites of an information type in which the most important role is given to use textual content, linking using the special module “similar materials” for a content management system (CMS) is most appropriate.

The algorithm of operation of such a module looks like this. The articles of the site in the metadata indicate the keywords that most accurately characterize the topic of each of them. The module compares the keywords of different articles and, in the presence of a large number of matches, considers the articles thematically similar. As a result, together with the current article, the module displays a separate block from an arbitrary number of links to similar articles.

Rule Of Internal Linking.

The general rule of internal linking of information type sites is as follows: links should not appear on the page too often, while each of them should lead to different pages. Failure to comply with this rule threatens sanctions from search engines because they can consider an excessive number of links on the page as spam.

For sites like “online store”, internal automatic linking can be performed using modules, such as “similar products”, “also searched for with this product,” etc. Such modules not only allow you to link the pages of the online store but and also serve to enhance its usability. It is important to remember that when linking the pages of an online store, it is not recommended to use more than 5 links on one page. Links should be strictly thematic.

When linking, it’s important not to leave a single page of the site without at least one backlink, because the more links, including internal ones, lead to the page, the greater is its static weight from the point of view of search engines. As a result, competent linking ensures the correct distribution of weight between the pages of the site and the allocation of the most significant pages in terms of search engine promotion.

If the correct internal linking was not performed during the creation of the site, then it should be performed already during the existence of the site on the Internet: in this case, the rule “better late than never” is just right. To perform a competent linking of sites allows such a service in the field of web design as website optimization.

Website optimization in web design company GCC MARKETING is a professional service that allows you to make sites more “convenient” for search robots, which improves the indexing of site pages by search engines and increases the relevance of pages to important thematic search queries. You can order optimization of your website in GCC MARKETING right now!