How to Make a Beautiful Website That Sells
The major industries and businesses have long moved into virtual reality. From this point of view, creating websites is similar to buying a virtual office, where customers can find out about products, services, discounts, bonuses and other information about your company.
Everyone wants the office to be stylish, respectable and attractive to customers and partners – who will take you seriously if your office resembles an abandoned warehouse or a village barn?
The same applies to website development. A faded, boring, uninformative website is unlikely to attract buyers. First the form, and only then the content.
Starting to create a website, you need to answer yourself the following questions:
1. Who is the target audience for your future website?
For example, if you want to create a new-fangled flash website or a website with 3 D animation, this can cause difficulties for an audience from regions where there are still problems with the quality and accessibility of the Internet, as well as the general level of technical equipment of users. Or, for example, if your target audience is age-related users, do not scare them off with overly bright and non-standard website design, etc.
2. What is the purpose of the website?
In most cases, the task of commercial websites is to sell, however, for example, in the field of mass media, the image impact of your website will be no less important. Therefore, the principles of creating a website can radically differ – depending on the primary goals.
3. What loads will the website be designed for?
4. How will the website update happen?
Already at the stage of creating the website, be sure to consider the possibilities for subsequent modernization.
5. How will website promotion be built?
Also, even at the stage of website development, think about its further promotion. This will allow you to properly approach the development of content for the website. It will be useful to “run in” search queries using contextual advertising. Such an approach will help to focus only on effective search queries tested on contextual advertising.
6. Which CMS to choose and why?
The issue of choosing a CMS website, the so-called “engine” or content management system, is also one of the key ones even at the planning stage of website development. There are 2 main criteria here: compliance with the objectives of the website (technical specifications for the development of the website) as well as the simplicity and intuitive ease of the admin interface.