Website Development For A Small Company | what to choose?
To date, the creation of a site as a tool to improve the efficiency of business is chosen by both representatives of large enterprises and representatives of small companies. And if usually for large companies when creating a site the type is “corporate” or “Internet portal”, then for small companies the choice is often limited to the notorious “business card” site. But is that right?
Sites like “business card” a few years ago earned their great popularity as optimal sites for small companies or private entrepreneurs, because such sites are very affordable and can offer their visitors the necessary minimum information about the services and contact details of the company. However, now, with the growing demand for various goods and services on the Internet, the functionality of a standard “business card” is no longer enough.
Business card site.
A business card site is just a few (no more than 10) static HTML pages that host the basic data about the company that this site represents: the name of the company, its contact details, list of services or products, price list. In some cases, a feedback form can also be added to the elements of a regular “business card” site. A few years earlier, such a simple “equipment” was considered sufficient for the site of a small company, but now everything is different.
The number of companies competing among themselves in a particular business area is growing every day, and competition is growing every day, respectively, between the websites of these companies on the Internet. As a result, each site owner tries to offer something new and interesting to visitors in order to turn them into their customers. In conditions of such fierce competition, simple “business cards” with minimal functionality are in a clearly more losing position.
So, it is obvious that at present, a site such as a business card can no longer represent a company on the Internet at a decent level. But then what should be chosen instead of a small company? What type of site will work most effectively in this case, attracting potential customers or buyers to the company?
Taking into account the increased requirements of modern Internet users for the content and functionality of sites on the global network, the site of a small company that would satisfy at least the minimum of these requirements should include sufficiently detailed information about the company and a detailed list of services or a catalog of goods with mandatory availability of photographs and descriptions for each position, a mandatory (and not optional, as before) feedback form.
To increase competitiveness, a modern site of a small company should also have 10 or more pages of unique thematic content: news of the company itself or news of the sphere in which the company operates, useful tips for visitors, information about the conditions of cooperation, etc. Moreover, the content of the site should regularly be updated to show both visitors and search engines that the site is maintained and is actively developing. For this, the modern site of a small company needs a content management system ( CMS ).
Thus, the site of a small company that meets the above requirements must be of a type no lower than the “base” one. The site type “basic” is created on the basis of CMS and includes all the functionality necessary for the modern representation of a small company. The big advantage of this type of site is that, if necessary, it can be expanded by adding new features for interacting with visitors. Such a scalable site is very flexible “adapts” to the changing requirements of Internet users over time and allows you to save on the creation of new sites for the company.
Website development for a small company or private entrepreneur is offered by our web design COMPANY GCC MARKETING. Here you will find both ready-made service packages, carefully selected for the main types of sites, and individual packages, compiled in accordance with the existing technical specifications for the development of sites. GCC MARKETING sites are always bright solutions!
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