Website Content Optimization For A Mobile Audience. Not only in the issue of design, but also in the issue of content filling sites, the mobile-first approach has been increasingly used lately, that is, sites are created taking into account the interests of primarily mobile users, and only then – of all the others. At the current growth rate of the mobile Internet audience, this is not unnecessary, but a completely logical question arises: should the content of the sites, in this case, be different from the usual? By all means, and it’s about optimization of site content for a mobile audience that’s discussed in more detail below.
Today, users are accustomed to accessing sites from mobile devices in several classic cases: when you need to quickly solve a problem when you need to pass the time while waiting, say, during a long trip, etc. And what they want to see on the mobile version of the site (adapted for mobile site), will directly depend on their original goals.
For example, it would most likely be important for mobile visitors to an online store to first see clearly and clearly set out information about a product, including data on price, features, and main features. At the same time, on an informational site, visitors will most likely want to see the so-called longreads – voluminous materials both in length and in content, designed for long and thoughtful reading.
It turns out if you understand the purpose for which users will access the site from mobile devices, it becomes clear what content is most interesting to them, and in accordance with this, carry out optimization. And such optimization can include both work on content and work on content design. In particular, optimizing the text content of a site for mobile users may include the following points.
On the mobile screen, no matter how big it is, it does not fit as much text as on the screen of a regular PC. Therefore, the formatting of paragraphs, in this case, is given special attention: their length should be selected so that it is convenient for users to read from the screen of a mobile device. Usually, a paragraph of 3-5 lines is enough to fit on one screen. At the same time, it is useful to separate paragraphs from each other in empty lines to facilitate visual structuring of information for users.
Headings are always important, but when it comes to optimizing site content for mobile users, they are doubly important. Indeed, the fact is that a title that is too long and large can easily “eat up” the screen, and users will not know what is hidden behind this title until they move to the next screen. So for the convenience of the mobile audience of the site, it is recommended to make rather short, but at the same time capacious headings.
For mobile users of sites, images illustrating or supplementing the text are slightly less important than for users who visit sites from PCs and laptops — you won’t especially see the details on the small screen. This factor must be taken into account when filling the pages of the site with images: if some image has a supporting role, it should not be made too large, since it will “eat” the lion’s share of the screen space and interfere with the perception of the main text.
Mobile Internet audience is growing steadily, and today there are a considerable number of users who visit sites exclusively from mobile devices. So modern sites must necessarily “adapt” to such an audience in order to remain in demand and popular.