WEB SITE PROMOTION: SEO VS. CONTEXT. Have you decided to take your business on a long voyage across the vast expanses of the wide ocean of a global network, or more simply, online? Correct solution. Probably, you will now be interested in comprehensive site optimization and its promotion. Creating and filling a resource with content is just the first step. When it is passed, it’s time to start promoting it and introducing it to the masses. Option number one is contextual advertising of the site, the second is good old SEO. Let’s look at what it is and how it differs from each other.
Contextual advertising of the website
What is a contextual advertising site? This is a paid promotion of a web resource, when using which the customer’s ads (of course, with a link to a website or landing page) are displayed before the main search engines. To see the context clearly, type in Google, for example, “buy a car.” The first 3-5 links will be marked with the “advertising” icon – this is the context.
Do not rush to close the browser tab with the above search query. Maybe look at your wheels. 🙂 Or visually get acquainted with organic search results. To promote a web resource as high as possible in the list of search engines without advertising campaigns, use SEO-promotion. It includes working with keywords on the site, meta tags, building an external link mass, etc.
What to choose?
Both methods are widely used in web promotion, having both their pros and cons. Let’s consider them in more detail.
1.Cost. In the distant future, SEO optimization will be cheaper than contextual advertising, but in the distant future, it will not give immediate results. For sales “here and now” you need to choose a context, well, and fork out for it.
2.The speed. You can run contextual advertising in a few minutes. And on the same day it will begin to really work, attracting new customers to the site. SEO optimization will take some time, but the effect will be longer-lasting. At the same time, if you turn off the advertising campaign, the traffic will almost instantly drop to the previous level. An SEO-optimized site will be effective for a long time and without extra costs.
3.Flexibility. In terms of the flexibility of settings, the context is more interesting. Here you can play with narrow circles of the target audience and retargeting. But work on SEO leads not only to website promotion but also to the optimization of processes on it – page loading speed, content structuring, etc.
4.Trust. Many users don’t really trust links marked “Advertising”, so they’re basically trying to open organic, not advertising links. But this does not mean that the context is not working. Even how it works.
5.Participation. As for your involvement, contextual advertising requires much more attention. Regular monitoring, working with banners, launching campaigns are faithful companions of the context. Everything is simpler in SEO – the result is either there or not
So what is the ultimate choice? Want some advice? Use both. Start with good SEO, because if contextual advertising leads to a bad site, the money will be wasted. When organic promotion will bear its first fruits, engage context. Good luck to you! Everything will work out.