Web Site Design | 5 Secrets to Success.
In the vast majority of cases, the main objective of sites for business is to make sales: directly, if it is an online store, or indirectly – if it is, for example, a representative office or a corporate website. At the same time, the web design of websites for businesses greatly affects their future success. 5 main secrets of successful web site design are revealed by GCC MARKETING web Company.
The first secret:
The main emphasis should be on the main. If a site visitor directly from the main page faces a huge selection of goods or services, then they can easily get confused: after all, with a wide variety of choices, it is so easy to make a mistake.
It is best to determine the main thing that visitors should pay attention to literally from the first minute of their stay on the site. For example, in the web design of online stores, the emphasis can be placed on several “top” offers, discount offers, etc.
The second secret:
The site should not be anything superfluous. Web design of sites for business should not be overloaded with details, because this can scatter the attention of visitors and distract from the main tasks with which visitors actually came to the site.
So, for example, you should not try to include in the web design of the main page of the site immediately full information about the company, and an extensive price list, and detailed biographies of employees – this can completely “lose” the basic idea of the site. Using convenient navigation, it would be better to provide visitors with the opportunity to choose for themselves what information is currently most interested in them, without forcing them to search for the desired content on the “cluttered” main page for a long time.
The third secret:
Web site design should be ergonomic. An analogy with the ergonomics of everyday goods would be appropriate: remember, for example, how marketers in toothbrush advertising like to pay attention to the “ergonomic” design of brush handles and their bristles. In web design, everything is almost the same: the winner is the site that can offer its visitors the most convenient and affordable solution.
The fourth secret:
The most important and valuable information on the pages of the site should be located on top. It is also useful here to turn to the experience of marketers: on the shelves of supermarkets, they are always the most expensive and popular products on top, while cheaper products always get lower shelves. The principle is simple: what the buyer sees right in front of him is much more attractive to him than what you still need to bend over.
The situation is similar to sites because the first thing a visitor sees when loading a page of a site in a browser is its upper part. If in this part of the page there is no information that the visitor needs or at least no indication of where to find this information, then the visitor may not have to “scroll through” to the end of the page, preferring to leave the site. Losing potential customers due to such a mistake would be very wasteful.
The fifth secret:
Web site design should be streamlined. In sites for business, the abundance of distracting details in design can be fatal for economic success, because visitors to these sites come purely “on business”, and not for entertainment. Yes, and for site owners, visitors looking simply for entertainment would not be very useful: they would not buy goods and would not order services. If everything is “in its place” on the site, then it’s more convenient for visitors to immediately get down to business and not waste time studying an interface that is not very clear.
Integrated web site design is one of the main activities of the professional web company GCC MARKETING. We offer you the creation of bright effective solutions for your business, from simple basic sites to complex multi-level portals and large corporate sites.
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