Web Design Trends for 2020

In the field of web design, as in fashion, everything is subject to the influence of time: some methods and methods of web development become popular, then others, and every year more and more new trends appear. So in 2020, new trends in web design also appeared, as well as several “long-playing” trends.

So, if we talk about last year’s trends, which are still popular in 2020, then these include storytelling, experimental navigation, “broken” grid in page templates. All these techniques in web design are relevant and continue to evolve, allowing developers to create even more interesting and original solutions.

If we consider the new trends in web design in 2020, then among them we can distinguish the evolution of flat design, the active use of 3D, VR, and AR, as well as saturated colors and gradients. Also, the trend is even more personal photos and illustrations, expressive typography, as well as cinema graphs. Each of these trends should be considered in more detail.

New Web Design Trends 2020

So, the flat design in 2020 is becoming a little different – now it has “absorbed” the shadows and gradients inherent in Google’s Material Design and has become more “voluminous”. But at the same time, flat design has retained the main idea – the creation of clean and simple sites for comfortable display and interaction primarily on mobile devices, the share of use of which is growing steadily.

As for the use of 3D, VR /AR, this trend in web design is not an absolute novelty. But he received another impetus to development in connection with the improvement and increasing spread of relevant technologies. And in 2020, a considerable number of websites and web applications are expected to appear, using just such a trend both to attract attention to their resources and to increase the level of usability and create a positive user experience.

Saturated colors and the use of gradients are also not a novelty of the year. But it was in 2020 that this trend “hooked” experts and showed a significant increase in popularity. As a result, on sites created or modernized this year, designers try to use the most daring color solutions that visitors can remember and highlight projects among many analogs.

Cinemagraphs are static images with partial animation when only a part of an illustration or photograph moves. And although such a trend as the use of cinema graphs, again, is not the invention of the coming year, but this relatively new technique in 2020 becomes very relevant and is widely used in the development of website designs of various subjects and directions, since using cinema graphs can be easily shown to users the main idea of ​​a site or application, to reveal their essence.

Among the other web design trends in 2020, as already mentioned, is the emphasis on individual images. According to this trend, the share of using stock photos and illustrations is rapidly decreasing in website design, and instead, images created to order specifically for a particular project are very actively used. As a result, this allows you to make the site or web application original, memorable, expressive.

It is interesting to note that all the mentioned trends relate mainly to the visual component of web design in 2020. However, we must not forget that at the same time they are still closely connected with the functionality of sites, because each of these techniques not only serves to decorate pages or demonstrate the skills of web designers, but is designed to create a positive experience in interacting with sites, help increase conversion, and also strengthen competitive sites. And, of course, for this it is very important to use trends correctly, evaluating not only their “beauty” but also the benefits for business.