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Web Design | Promotional Website Style.
A promotional site is a site designed to advertise a particular brand or product on the Internet. The web design of promotional sites has its own distinctive features. What exactly is web design for promo sites?
The promotion site creates and maintains the image of the company or product, promotes the product on the market, and promotes the formation of a loyal consumer attitude to the brand.
The main objective of an advertising promotional site is to encourage a potential buyer to take action, and the web design style for a promotional website should contribute to this task.
Web design of promotional sites is based on the principle of “entertainment is primary, content is secondary”, and therefore it usually includes:
Vivid unexpected images.
metaphors, “encrypted messages”: the layout of visual elements on a promo site not only creates a “beautiful frame”, but also carries a certain idea (what is usually called creative). For example, the pages of a promotional site dedicated to the Nokia N93 mobile phone are made in the form of film frames – this is a “hint” at the high cinematic capabilities of the advertised phone model.
Rich graphics and animation effects.
their use gives website visitors the opportunity to better consider the advertised product, and if necessary, see the product in action.
Rich interactive features.
that give visitors to the promo site the opportunity to “twist” the product in their hands, literally “feel”. For example, 3D visualization of the interior of a car is popular in the web design of car promotion sites.
The web design of the promotional site should most fully reflect its main features.
brightness, entertainment, and memorability. Therefore, for the web design of promotional sites, two-dimensional and three-dimensional graphics, video, audio, flash are used. But in web design for promotional sites, it is also important to strike a balance between entertainment and accessibility: even the most “creative” promotional site should remain clear to its visitors.
A promotional site should look equally good in all common browsers, not “fly away” and not “shrink” on monitors with different resolutions. Therefore, the style of web design for promotional sites requires careful study, excellent knowledge of web programming technologies, and a professional approach.
Professional web site design for promotional websites is offered by GCC MARKETING web Company. Web design of promotional websites from GCC MARKETING is a bright, exclusive, catchy design, works with popular content management systems ( CMS ).
The right emotional attitude encourages you to buy – that’s why the design of promotional sites affects exactly the emotions of visitors. And if a promo site was able to evoke the necessary emotions from a potential buyer – we can assume that its task has been completed.
You can order web design for a promo site right now!