Web design and website conversion

Web design and website conversion.

Under the conversion site is commonly understood as the ratio of visitors who have completed the desired action on the site, for example, ordered goods, the total number of visitors to the site. Site change is normally communicated as a rate. The website’s website design has a big impact on the conversion rate.

Web site design can have a significant impact on conversion.

because it depends on how competently designed web site design depends on whether visitors can quickly and without obstacles achieve their goals: buy a product, order a service, find a contact phone, etc. Some web design errors lead to a significant reduction in site conversion.

So, a large amount of unstructured text on the main page or on the landing page of the site can lead to the fact that the conversion of the site will below. A site, as a rule, has only a few seconds in order to manage to interest a potential buyer with information about the goods or services offered. And if instead of brief, useful and accessible information presented, visitors see a long unstructured text, this can lead to the fact that they will leave the site.

Another mistake in web design that can negatively affect the conversion of a site is the lack of information on headings, names of menu items, etc. If, for example, instead of the simple and clear name “useful advice to customers,” the menu item will be entitled “spring has arrived” “, Then do not be surprised that site visitors will be very confused and rush to leave the site. When creating a site, you need to carefully think about what names to give sections and menu items in order to avoid a similar problem.

Lack of motivation to act on the landing page of the site is another web design error that can be fatal for site conversion. If the site does not “tell” the visitor what to do, then the visitor himself may not “guess”. To increase site conversion, landing pages should always include elements that indicate what action the visitor should take. For example, it can be the buttons “order” or “buy”, links “subscribe”, etc.

Low usability.

is a real scourge of sites seeking to increase their conversion rates. Typical signs of a site’s low usability are confusing navigation, the lack of accessible instructions for potential buyers, the structure of the site is too deep, etc. An increase in the usability level leads to an improvement in site conversion, and special usability testing helps identify usability problems.

Making purchases online or ordering various services on sites, despite the widespread use of Internet technologies, is still something unusual for an ordinary domestic user, even a little scary. And therefore, the website’s website design, which in one way or another “scares away” potential buyers, clearly will not help increase the website’s conversion.

So, for example, low-quality images of goods, lack of specific information on payment methods for purchase or terms of cooperation, on methods of delivery of goods, etc. may become an obstacle to high conversion. Buyers will unconsciously expect a “trick” from a site that is unknown For reasons, I didn’t provide them with such important data, which means they’re just afraid to make a purchase or order.

The key to solving problems with the conversion of an existing site is its professional redesign. The redesign of the site will correct the situation and achieve higher conversions from the site. It is important at the same time to correctly determine the reasons for the low conversion so that the redesign of the site, as a result, has the greatest effect.

To avoid problems with conversions for a new site, even at the stage of its creation, you should think about choosing the right web studio or web designer so that the web design of the new site meets the basic requirements of high conversion.