Web Design And Website Conversion Improvement.All owners of commercial sites dream of getting a high conversion, because a good conversion means, first of all, good income. Unfortunately, immediately from the very first days of the creation of a site, its conversion is never high, and therefore increasing the conversion of a site is a task that is relevant at any stage of its life cycle.
Website conversion is the ratio of the number of visitors who have performed some targeted action on the site to the total number of visitors to this site. The easiest way to understand what a conversion is is by the example of an online store: the term “conversion” here usually refers to the ratio of the number of completed purchases to the total number of visits.
The high conversion of the site suggests that the site is working efficiently and helps the company in carrying out its activities. But the low conversion is evidence of the irrational spending of funds on the content of the site or even the loss of the site as a whole. As a result, the conclusion is obvious: for the site to work for the benefit of the company, its conversion should be increased by all available means. But how exactly can this be done?
Increasing a site’s conversion is by no means a simple matter because several important factors affect the conversion rate at once. This, for example, is the level of usability of the site, and the relevance of the site’s pages to the expectations of visitors, and the attractiveness of the site’s design, the content of the site’s pages and many other aspects. To increase the conversion of the site, you must first conduct a detailed analysis of the site and find out what are the possible causes of low conversion.
Analysis of the site.
A comprehensive analysis of the site can identify the most “problematic” in terms of conversion of site quality. For example, after analysis, you can find out that visitors go to the site from non-thematic sources, visitors do not get to the pages they were expecting, visitors cannot find how to perform the target action (buy, order, subscribe to the newsletter), etc. e. This will give clear “clues” about which direction you should take to increase your conversion.
When the reasons for the low conversion of the site are identified, you need, of course, to address them. And in this case, it may be necessary to perform either optimization and modernization of the site, or its redesign or even creation from scratch – depending on how serious the flaws were found. And best of all, to solve the problem of low conversion on the site, to conduct a comprehensive improvement of the site, which includes various types of work.
Web-Design Company GCC MARKETING.
If your website has a low conversion rate, then professional web-design company GCC MARKETING can help you choose the right set of measures to increase website conversion and complete all the necessary work. For example, specialists of GCC MARKETING web design company, after analyzing the site and studying the reasons for its low conversion, can offer such “rehabilitation” measures as speeding up the loading of the site, eliminating errors in the operation of software components and site modules, increasing the relevance of the site pages to thematic search queries, changing the structure and site design, determining a list of keywords for effective promotion, etc.
Contact our web-design company GCC MARKETING right now and together we can find the most beneficial and effective solution to the problem of low site conversion.