Does The Site Need A Slogan?
The slogan of the site and the usual slogan in the “offline” advertising of a product are different. If an ordinary slogan focuses consumer attention on the qualities of the advertised product, then the slogan for the site brings to the forefront information about the site itself, its subject and content.
What Is Slogan?
In general, the definition of ” slogan ” is understood to mean a laconic, easy to remember phrase that expresses the essence of the advertising message. Is it mandatory to develop a slogan for a site? It all depends on what goals the site owner pursues, deciding to equip it with a slogan.
Purposes Of Slogan.
Usually, the slogan of the site serves such purposes:
increase the memorability of the site among Internet users;
support an online advertising campaign ;
support the overall offline advertising campaign.
If the slogan for the site meets these goals and solves the tasks, then its presence on the site will be useful and appropriate. And, for example, if the description of the positive, beneficial qualities of a product or company cannot be “squeezed” into one short phrase, then most likely the slogan will not give effect.
Designing a tagline is not as easy as it sounds. Professionals of this business have knowledge in psychology, marketing, linguistics, and, of course, web design. The work of such professionals is not cheap, but the result is as effective as possible.
If you can’t afford to pay for the services of a professional slogan developer, do not despair – a few simple rules will help you draw up a slogan yourself. You can find some simple recommendations of the web company on the independent development of the slogan for the site in this article.