Types Of Website Optimization. The importance of website optimization (SEO) for website promotion is commensurate with the importance of search engines in everyday life. The Internet has become the most sought-after information source solely thanks to search engines. It is enough to enter a query in the search bar, and in an instant, you will see dozens of pages with hundreds of links. And they can look there not only for new movies but also for your company and your products. Each search engine has statistics on the frequency of user queries, i.e. can be estimated in real numbers how many interested customers you will receive. In order to be noticed, you need to be in the TOP of search results, because less and less user search does not end on the first page of search results.
How to break into the top ten (TOP) sites?
Search engines use relevant sorting to determine the degree to which a page on a site matches a search query. Then it is logical that the higher the relevance and uniqueness of the text of the page to the search query, the higher the position in the search results. Website promotion in the TOP is possible for website optimization specialists.
What is website optimization?
Search Engine Optimization (SEO) (literally: search engine optimization or website optimization for short) is the optimization of the internal and external parameters of a site, which are taken into account by search engines to evaluate relevance in order to promote the site in the TOP and increase website traffic. Use several terms – search engine optimization, SEO, SEO optimization. Search engine optimization and website promotion are different, but there are four main methods: white, gray, orange and black website optimization.
Consider all types of website optimization separately.
White website optimization.
White site optimization – allowed by search engines. Only legal methods of promotion are used – changing the density of key phrases in the text, which does not affect readability, exchanging links with Internet resources of a similar subject, comments on thematic blogs and specialized forums. This is natural website optimization because Attempts to influence search algorithms are not conducted. Such site optimization is resource-intensive in terms of time and material costs, but it has the longest possible effect.
Gray website optimization.
The gray optimization of the site includes the use of doorway pages without automatic redirection, with an invitation link to the target site; winding up of visit counters, development of satellites (sites with similar content promoted by black methods, redirecting to the landing pages of the main resource).
Optimization of sites using gray methods can be considered aerobatics because, despite the use of black optimization, search engines do not take penalties for the target site.
Search engine optimization
Orange Website Optimization.
Orange site optimization includes the placement of materials that are not related to the main topic of the site (for example, cognitive or statistical facts). Attracted by additional material, the user may linger on the site and take a closer look at the landing pages, however, such optimization of the site is quite laborious and requires special technologies.
Black website optimization.
Black site optimization allows the use of methods prohibited by search engines, working on the principle of “all means are good in war.” The prohibited methods for optimizing sites include:
the use of pages formed only by a set of key phrases that are useless for site visitors – search spam ;
Use of pages containing only links, link farm or link spam ;
use of “invisible” text (text in small print, merging with the background color);
use of < cloaking – substitution of page content so that the user and the search engine see the site’s pages in completely different ways;
Using doorway pages with automatic redirection to the target site.
Using these methods of promotion quickly brings the site to the TOP, but the discovery by the search engine of the use of prohibited promotion methods leads to the exclusion of the site from search results forever.
Today site optimization is not a luxury, but a necessity for those who care about website promotion and development of their business. You can only charge website optimization in the reliable hands of a specialist. Web company professionals use only permitted SEO optimization methods, which ensures not only consistently high positions of the site being promoted but also a good reputation for the web company. Do you want your site to be in the TOP search engine results?