TURNKEY CORPORATE WEBSITE CREATION. In the modern realities of business, the world wide web plays almost the most important role. And yet, the creation of a turnkey corporate website is a useful service of IT companies or a tribute to fashion? In this review we will try to figure out what functions a web site of this scale performs and how useful it is, the stages of development and promotion on the Internet.
Table of Contents
WHY DO FIRMS NEED A WEB PORTAL?
A corporate website is almost the “face” of a brand, especially if you are new to this niche of services and goods. The resource acts as a storehouse of useful information about the professional activities of the enterprise, conditions of cooperation, promotions, open vacancies, presentations, and other news. That is, this is a database from where the client and potential partners gather important information.
Many entrepreneurs believe that a simple landing is enough. Yes, this assumption is not without meaning if you are not going to scale your business. Actual for fitness trainers, psychologists, for the sale of one or more products, including in the field of information business. But single-page users do not help serious companies to solve the necessary problems.
Create a positive brand image;
Attract more buyers and potential partners;
Promote the product and highlight among competitors;
Accept online purchase requisitions;
Find qualified employees;
Conduct marketing surveys, improving the sales offer.
In addition, the corporate website of the company can go in tandem with an online store. In this way, you can increase sales and user interest, because most prefer to conduct transactions on the network, saving their personal time. However, the main goal is to build two-way communication with various social groups.
A site for an organization is not only external interaction but also internal. A fairly sophisticated software product is being introduced inside the structure, which allows for communication between employees and branches from other cities. Often, the following sections are present:
News and agenda;
All this affects not only the professional image but also allows you to effectively carry out your work, establish public relations and increase the rating.
LET’S TALK ABOUT THE TECHNICAL SIDE.
Developing a corporate website is a painstaking process that takes a lot of time and requires a professional approach. Already use the services of free online platforms will not work. Here you need reliable hosting and a set of tools to make the resource work like a Swiss watch. Of course, all this is within the budget, which is agreed upon in advance when concluding a contract with the contractor.
All work is carried out according to a specific algorithm:
Creating a corporate website begins with analytics. It is necessary to determine all the main goals of the future project. Competitors are also being studied, their strengths; thinks over the strategy of their “circumvention”
TK preparation and design. At this stage, the basics of design are being worked out, sketches are shown to the customer and technical details are negotiated;
Formation and layout. After the layout is ready and approved, active filling with content begins, setting up work modules and so on;
Testing. It is necessary to eliminate most bugs before the project is launched;
Launch on the hosting site. This is the finish of all the work when the developer places the finished product in the final “location” and brings all the settings to a logical conclusion.
At first, support for corporate sites is provided by a programmer. He makes sure that all elements of the work are harmonious and efficiently functioning. In case of errors, they are corrected.
WHAT SHOULD BE THE IDEAL RESOURCE?
The site for the company must comply with special quality standards. Indeed, now there are many competitors in a certain niche of a business, and getting around them is very difficult. It is necessary to think over new “chips”, adapt to the requirements of search engines, but at the same time, remain faithful to the brand image. Will you stick to minimalism or you need something bright and unusual, in any case, you will have to adhere to the following rules:
Convenience and simplicity. No one wants to waste time figuring out complex substructures. It is important for the user to go to the page and within a minute find everything that is necessary, and not try to understand the complex idea of the developer;
Adaptability. If the project cannot be opened on a smartphone or other gadget, then all efforts went to waste;
SEO optimization. Where without this powerful tool? The promotion of a corporate website begins with well-chosen keywords, headlines and so on. Only in this case, search engines will be able to find and offer users a web site;
Management system or CMS – the whole head! Obviously, only paid “engines” and “admin pages” are always used. The most well-proven in terms of reliability and stability 1C-Bitrix.
CONTENT: AN IMPORTANT COMPONENT.
A corporate website is not only a “beautiful” wrapper and a perfectly working system, but its content is also important. Many people think that text design is no longer of interest to anyone and that you can do copy-paste. In fact, unique and useful texts are one of the main elements.
To read the information you need to follow a number of rules:
Usefulness and relevance;
Adequate location of key queries.
Such work is entrusted to professional copywriters and editors. After the text content is ready, you need to take care of photo and video content. The site for the company should interest consumers. Perhaps, reviews of some products will be used as “chips” or there will be a presentation of services. In general, it all depends on the developed concept.
An Internet resource for the company is created not only with the aim of acquainting the CA with the offered range of services but also with the expectation of full bilateral interaction. As a tool for communication is: e-mail, messenger or module “call back”. Efficiency is very important here so that you do not lose the client. His request should be processed within a few seconds, and developers are trying to debug this function as much as possible so that managers can quickly respond as a result.
INSTEAD OF A CONCLUSION.
The success of a brand depends primarily on its reputation. For this, various approaches are used that positively affect the dynamics of development, increase interest in Central Asia, expand the partnership base and so on. To order a corporate website means to increase prestige. But, in addition, a well-functioning resource will help you:
Increase search engine ranking;
Quickly respond to incoming applications, proposals for cooperation;
Debug time management;
Profitable to present products.
The price of a corporate website depends on many factors: complexity, scale, number of substructures. All this is taken into account during a personal meeting. Do not forget that the final cost will be included paid “engines” and the use of hosting. Of course, cheaper options are more attractive. But, most often, this indicates:
The use of free CMS, which will produce errors and bugs, reducing efficiency;
Template web design. This approach is unlikely to stand out among competitors;
Lack of optimization. You have to pay extra for the services of an SEO specialist.