STEP BY STEP SITE CREATION. Creating a quality website is not easy. Depending on the purpose that you set for the site, it can be different: a page for a blog, product catalog, corporate platform, information portal, etc. The complexity of the project determines the size of the budget and time. It is known that a good resource is one that delays the attention of visitors. Therefore, only pictures with signatures are not enough, you need high-quality filled content. Where to start and where to go to get a good platform as a result?
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How to create a website. What is the technical task for?
To create your own website, you can use one of two methods: conduct independent work on the development or contact a specialist. In both cases, temporary resources will be required. If specialists are engaged in the site, then it is necessary to pay for their work, but in this way, you will get a ready site in a short time, which will work and make a profit. If you decide to create a site yourself, then first study reputable sources, create a training site and then work on your site. Each of the options has advantages and disadvantages.
How the site will look and what functions to perform depends on what goals and objectives you set for it.
A site can perform the following tasks:
- Attracting the target audience;
- Increasing brand or company recognition;
- Processing applications from customers;
- A call of trust from potential consumers;
- Fresh news and relevant information in a convenient form for the user: text content, images, videos;
- Ability to download the necessary files, for example, price list, application forms, etc .;
- Automated work of your work.
Varieties of sites.
Consider several types of sites.
This can be a single page site or with multiple pages. It will attract the attention of potential customers, increase the target flow. The main task is to advertise the provision of private services. Most often, business card sites are needed by lawyers, hairdressers, designers, and other private individuals. Such a site will be needed by a small company that does not need a large site to provide brief information about its services.
Corporate website of the company.
The objective of such a site is to introduce the company’s goods and services to the market, i.e. present products. On such sites, you will find a unique design developed for the organization’s brand. The site has a main page, sections, and categories, a page with an address and contacts. A platform with a complex structure is designed for active sales on the Internet. Creating a corporate website that is able to compete with other companies is within the power of professionals. Beginners do not undertake such projects.
Today, most people shop online. For quick sales, create an online store website that contains a catalog of goods, a form of payment for products, delivery, and seller’s contacts. Creating a selling website is not an easy task. It is best to consult a specialist so that the created site works correctly and makes a profit.
How to choose a site developer.
If you go to the IT Rating catalog you will find more than 6,000 companies. Explore specialized companies that specialize in developing your site type. Make a preliminary list of 15-20 web developers. Choose those that have been on the market for more than 3 years and have a portfolio of 10-15 works. The website of each developer should contain a price list with the cost of services. What guarantees does the company give, how does it operate, what does it take into account: any wishes of the client or implements only its own templates.
Please note that the appearance of web companies in the TOPs of search engines does not mean that they are good developers. A well-designed site, the search engine will lead to the upper ranks. The quality of the work of specialists can be estimated only by customer reviews.
Preparation of high-quality technical specifications.
Terms of Reference – a document that presents the requirements for the development of the site. Clear and detailed tasks will give the same idea of the site to all specialists who are working on the creation of the site. The purpose of TK is to ensure that the client and the developer understand each other correctly.
Who makes up the TOR? This can be done by the customer or contractor. When drawing up technical specifications, avoid the use of high-quality adjectives: reliable, beautiful, modern. The concepts of “convenient”, “like the customer”, “withstand heavy loads” do not have accuracy. Specify any vague wording:
- Fast site loading – loading should take no more than 6 seconds;
- High load – up to 50,000 users at a time;
- The main page contains article titles – a list of the last 5 works.
In order for mutual understanding between the customer and the contractor, complex terms must be explained in simple words. To protect against unscrupulous developers, it is best to indicate in the task that the site must be supported by all browsers on any device.
Design a prototype for each page to understand how to arrange the primary and secondary elements. Creating a one-page or business card site does not require building a script for the client to work on the site. If the site has a complex structure, then make a diagram of the client’s work with the resource.
Define the main goals of the content and its variety: text, images, video. Indicate that content should be highly unique.
Describe future design in detail. Specify the background color and corporate color.
The technical task is made up of the manager, project manager or developer if he works for himself. If you have never encountered the creation of web resources before, then entrust this important point to professionals. The main thing is to speak the same language and be sure that you understand each other correctly.
Identify a semantic core that is relevant to search engines. Find synonyms that users associate with your products. Having cleaned the semantic core of garbage that erodes the essence, check the frequency and distribute it on the pages of the site.
When the design is ready, the pictures need to be converted to HTML-codes. In this case, it is convenient when the layout designer and designer work together.
After layout and developed design, all links are linked together. The structure of the site and its relationship with external sites are built. If you perform this task yourself, then first learn programming languages. This work is not for a day, so the site will not work soon.
When the structure is ready, and everything works at first glance, test, find the flaws and gross errors. Testing is carried out in three stages: first, specialist developers, then an audience to create an independent opinion on the work of the site and in the end, it is checked by the customer (or the contractor, if they made the site on their own).
Website development is not an easy task. If you are confident in your abilities, take on the job. If not, contact specialists in a trusted company, they will create a website from scratch in a short time.