STAGES OF WEBSITE DEVELOPMENT. Surely you, as a client who has never delved into the process of creating a website, have a picture in front of you: a designer draws a layout, a programmer creates functionality … yes, in general, that’s all. Besides, you probably still don’t understand why a good site costs so much money? And the thing is that you do not mean all the stages of creating a site that a site goes through during its development. We will put all the steps on the shelves and give you the opportunity to look beyond the screen of the web company workflow.
THE FIRST STAGE OF CREATING THE SITE: ACQUAINTANCE, SETTING GOALS AND OBJECTIVES.
At the first call to a web company or a meeting with a web company manager, you will be asked more than 50 different questions about the future site and company activities. The manager of the future of your project must understand for what purposes the site is being created, what tasks it should solve, what kind of site will be better for a particular business. It is very important your interaction with the manager. It is necessary to maximally detail the specifics of the activity, the nuances, specific advantages that will help the company “win” its competitors by receiving their customers as their own.
Based on the information received, the idea of a preliminary project is collected. The manager understands that the site is made as a startup or as an effective advertisement for solving corporate problems or mass-selling goods or services.
Tasks set, goals defined. The next step is to identify the target audience, their desires, needs, fears. Do not think that determining CA is an easy task. Even if you are sure that the tights you sell will be bought exclusively by women, you miss a number of nuances. For example, such a group of CAs as pregnant women or adolescents who need a certain dimensional grid. Based on your product range or any other type of activity, a portrait of a potential client is “drawn”: his age, income, desires, features.
Professional web studios conduct marketing analysis, determining the competitiveness of offers, seasonality of a product or service, a niche, and much more.
Based on the information received, an understanding is built about the functionality of the site, structure, design, content. Having collected a package of the most important information, a prototype of the site is built and is provided to you for signature.
THE SECOND STAGE OF WEBSITE DEVELOPMENT: DRAFTING TECHNICAL SPECIFICATIONS.
TK is the most important and necessary document when creating a site. It describes all the technical processes necessary for the development of the site:
Description of the design of the future project: development or application (if any) of corporate identity, color correlation, arrangement of buttons, icons, their color design, content placement;
Description of the semantic core, on the basis of which the structure of the site, pages, and categories are built;
Description of the site’s functionality: a standard set of functions or the development of individual functionality to solve specific problems for your company;
Description of technologies used;
A statement of all the technical requirements for the site: the development of an adaptive version of the site, download speed and much more.
The terms of reference are the basis for each developer from the web studio team. Therefore, signing it, carefully re-read all the points. If something is not clear to you or you do not agree with something, always ask the manager and make corrections. Sign TK only if you are 100% sure that the entire list is correct.
NEXT – DESIGN DEVELOPMENT.
50% of the success of the site depends on the design. This is the first thing a visitor sees when he gets to the page. It is the design that allows the consumer to make a first impression of the resource and the company to which it belongs.
The designer takes as a basis TK, manually draws blocks, buttons. In other words, the site prototype you signed up earlier gets the color and look.
The design must be approved by the customer. If you don’t like something, you can always return the layout for revision, indicating that you would like to finish or remake. After the site design is agreed upon, the development process proceeds to the layout stage.
The layout designer starts work. He connects the site to the management system, the project itself becomes a working one. All the buttons go from page to page work, the site starts to display correctly on popular browsers. At the last stage, an adaptive version is developed, if it was ordered.
If you order a standard set of functions, the programmer does not connect to the work. If it is necessary to develop individual functionality, for example, a billing system, a personal account, currency converter, etc., then the programmer is directly involved.
THE NEXT STEP IS FILLING CONTENT.
When the site is made up and is working, it passes “into the hands” of the content manager and copywriter. Based on the TK compiled by the SEO specialist, the copywriter writes articles later posted by the content manager. He also posts videos and pictures.
THE LAST STAGE OF WEBSITE DEVELOPMENT IS TESTING.
Site testing is the most important stage in its creation. The tester creates various conditions due to which the “behavior” of the resource is determined, errors pop up that can reduce the effectiveness of the project in the future. The tester tells the project manager about all the revealed nuances and the site returns for partial revision. We recommend that you read the detailed information about testing the site on our blog.
In the list of stages, we did not indicate the selection of a domain name and hosting. This work can be performed at any stage of the technical work. The main thing is that the domain and hosting are already selected at the time of completion of the site.
As you can see, the creation of a site is a complex technical phase, which does not tolerate errors. In the first stages, constant communication between the developer and the customer is very important. And then – the level of training of the developer.