SOCIAL NETWORKS AND YOUR SITE. Who needs to promote social networks and a popular site? Yes, all entrepreneurs need both. To make friends of social networks and your website is an idea that will increase sales, bring profit, popularity, brand loyalty, and reduce advertising costs. Useful ideas from all sides.
HOW DO THE SITE AND SOCIAL NETWORKS WORK TOGETHER?
The site has a “combed” atmosphere – strict texts, a list of services, goods, prices – everything is predictable. However, here a person comes to visit you and feels accordingly. In social networks, a person feels at home: he knows everything, he feels more freedom.
Put social media widgets on your website and give people the opportunity to see your pages on Instagram, Facebook, Twitter, etc. These buttons help a person go to social networks, bring them to where the information is updated more often, where it is easier and easier for them to navigate. And it will be a real concern for the user – he will appreciate your efforts.
In addition to links in the footer or header of the site, you can make the resource supplemented with these buttons:
Log in to your personal account using the same data as for entering your favorite social networks. People do not have time to think up passwords and enter mail. It’s easier to press just one button – and enter without any extra time.
Share is the most useful button under blog articles and news blocks. Information will be displayed on the user’s personal page, news will be available to his friends. Some of them will be interested, they will follow the link to your site.
I like it. It serves as a social signal for search engines, makes the site lively, interactive. This is no longer a faceless page – a person has the right to express his attitude to a resource or individual news block.
MORE BENEFITS: SOCIAL NETWORKING SITE
16% of entrepreneurs use the integration of the site and social networks completely, the rest sometimes use social networks as an auxiliary tool, 20% deal only with the site. Guess who is higher in search results? Who has more customers and faster business development?
What issues will help the integration of the site and social networks?
SEO PROMOTION SETUP
Search engines keep algorithms a secret but admit that they primarily take into account behavioral factors and social signals. The friendship of social sites and your resource will positively affect SEO promotion: get more traffic, improve the natural link profile of the site, speed up the indexing of new pages. This is your shareware way to become popular.
With the connection of social sites, the site collects more user reviews and they are visible to everyone. If you have a good product, and people are happy with it, why keep silent about it? After all, when deciding to buy on a specific resource, people first look at the reviews, and only then pay for the goods added to the basket.
From there, you can also “pull up” the photo gallery, which is especially good for restaurant sites, private educational institutions, beauty industry masters.
My clients will go to social networks and continue to flip through the feed there. Why should I put widgets on the site?
Yes, people can follow the link and end up on their favorite platform. There they will subscribe to you and continue dating in an informal setting. It’s even easier for some to place orders from there rather than add to the basket or make calls. In addition, you will always be in front of your audience, because they can go to the site with specific goals, and flickering before the eyes of potential customers in their natural environment is great.
LEAD COLLECTION (CONTACTS OF INTERESTED CUSTOMERS)
By the way, everything works in the reverse order: you leave a link to the site in your profiles, and they go from there to you. You can run advertising campaigns, and attract traffic to the site through social networks because such a friendship will definitely benefit the site.
When a client can log in to his personal account, for example, through a Facebook profile, or from Facebook back to you, you know where to look for him. You see what kind of resource he uses, and do not spend money on advertising on other platforms – go to where most of your audience likes to be.
ALL THIS BENEFIT TO YOU
Now summarize all the benefits received because it is all yours! The result of your work will be that people will begin to recognize your store, company or brand. They will get acquainted with the product, begin to share their opinions about it and leave honest reviews. They will just find you and not be able to forget. And all this can be displayed in monetary terms.