What was once a plain, simple photo-sharing application has fast-forwarded its way into becoming a marketing powerhouse, particularly for brands targeting the younger population. Core to Snapchat’s functions and user base all over the world, Snapchat gives businesses a chance to converse their creative side within their targeted audience in ways other platforms can’t offer. The article is a guide for companies to make the most out of Snapchat in competitive environments such as Dubai’s digital space.
We recognise the nuance of each social media site as well as how they fit into a larger digital marketing strategy. Snapchat isn’t an exception. Below, we are going to outline how businesses can use Snapchat to increase brand awareness, create an open line of communication with their target audience and produce measurable results.
Table of Contents
Why Snapchat Marketing Matters
The appeal of Snapchat rests in its highly engaged, younger audience: over 70 percent of users are under the age of 34. Therefore, Snapchat is a great place for brands to reach out to Gen Z and millennials. More than likely, users will interact with creative content there, due to features like Stories, Discover, and AR filters. To businesses looking to expand into the world that is now so fast-paced and visually-driven, Snapchat presents an undeniable channel.
For GCC Marketing, the strategies for social media must be platform-centric. Snapchat emphasizes creativity and instantness, and this is something that demands a particular content strategy rather than that of Facebook, Instagram, or LinkedIn. Here, businesses will easily exploit the features of focusing on Snapchat as a means to truly connect with the consumers .
Knowing How to Leverage the Features of Snapchat for Marketing
One of the greatest strengths of Snapchat is in the diversification of features meant for business engagement. From Snap Ads to Lenses, the platform offers businesses multiple routes through which they can creatively connect with their audience:
- Full-screen ads: called Snap Ads that come between Stories. These may contain specific, direct interaction capabilities, such as swiping up to go to a website.
- Sponsored Lenses: Lenses are AR filters that customers can add to their snaps. Brands will develop Lenses that are uniquely capable of achieving the interest of a product in an entertaining, colorful way.
- Geofilters: Businesses can develop location-based filters users will place on their snaps while in that location.
- Discover: Brands will be able to create Snapchat Discover stories, collections of content, articles, and videos to keep the audience engaged.
At GCC Marketing, we specialize in tailoring these tools into bigger social media strategies for our clients to help them leverage the engagement potential of Snapchat.
How to Build a Snapchat Marketing Strategy
Your success in any Snapchat marketing strategy is determined by your awareness of your target audience and how you can mold content that will resonate with them. Here’s how to get started:
Identify Your Target Audience
The SnapChat users primarily consist of the young, who are also more tech-savvy. If your product or service lies in the same category, then SnapChat could prove to be a great channel through which to market. You must craft your message and creative assets in such a way that reaches out to this demographic effectively.
Define Clear Goals
Just like any campaign, your Snapchat efforts should come with defined objectives. This may be brand awareness, a drive to traffic, or even product and service promotion.
At GCC Marketing, we sit with our clients to help define clearly measurable goals. We want to know how we can get you closer to reaching some level of engagement while driving sales through your Snapchat campaigns.
Create Relevant Content
Snapchat has been thought to be a platform of authenticity, creativity, and playfulness. Users want brands to speak in a funny, interesting graphical way. Where perfection pics rule Instagram, the product for spontaneous nature is more on Snapchat with behind-the-scenes content. It may be an excellent platform for revealing limited time offers or sneak previews of soon-to-be-launched products with the use of disappearing stories after 24 hours.
Influencer Marketing
One of the very significant roles influencers play on Snapchat is the collaboration of influencers, if relevant to the niche, which can result in a great leap specially within the youths. In simple words, the people who use Snapchat are most probably going to trust the recommendations made by the influencers whom they are a fan of.
We will work with the business teams within GCC Marketing to identify which influencers are the most beneficial to work with in order to have the greatest impact with a campaign on Snapchat.
Use of Snapchat Analytics
Snapchat also provided a number of analytics tools that help in tracking the performance of any campaign. Below is a summary of some of the ways through which you can see or track some of the metrics, such as views and engagement rate along with swipe-ups and the likes. You analyze all these insights and improve strategies over time that eventually result in proper affecting better performance. It makes deep analysis as well as optimization to ensure the results are the best.
Best Practices for Snapchat Marketing
To tap the full marketing power of Snapchat, here are some best practices businesses should implement:
Post Regularly
Regular posting of contents keeps your brand in the minds of the users. The 24-hour disappearance of the content loses the importance for the viewer when posting continually to keep the audience engaged.
Storytelling Focus
Good stories are ideal for any business to share through Snapchat Stories. Storytelling develops the emotional bond with your audience and encourages them to spend more time with your brand.
Be Visual
Snapchat is all about visuals. The more creative and visually appealing your content is, the better it will connect with your audience.
Engaged Snapchat users should react to your polls, quizzes, and other call-to-actions. The more the interactivity with your brand, the wider the reach will be.
Keep it Short
Snapchat has the shortest attention span ever. So, make sure to get straight to the point with your content. Users are more likely to respond to short impactful posts than a wordy one.
Paid option to advertise on Snapchat – Businesses can connect with a huge, targeted audience on the site using ads on Snap. Also, the ads can be very flexible depending on the marketing objective, in this case, website traffic, installs of the app, and sales.
GCC Marketing allows for creating ads on Snapchat, so one may create an advertisement which is impactful and appealing to the potential audiences.
FAQs About Snapchat Marketing
Is snapchat good for all businesses?
Snapchat is very appropriate for businesses targeting the younger demographic; that is, under 34 years old. It is most valuable to those brands in fashion, beauty, entertainment, and tech.
What will resonate well with the audience on snapchat?
The content must be creative, engaging, and authentic. Such content works well on Snapchat. Main things that work well on Snapchat include behind-the-scenes stories, limited-time offers, and interactive filters or lenses.
How do I measure if my Snap-based marketing campaign is effective?
Snapchat has in-app analytics that enables measurement of views, engagements, and swipe-ups. All these help measure business effectiveness in terms of campaign reach.
Should I advertise on Snapchat?
Absolutely. Snapchat ads can become an awesome way to reach an even larger audience and push specific actions, such as visiting your site or downloading an app.
How do experts in GCC Marketing support me in reaching my target audience through Snapchat marketing?
As far as GCC Marketing is concerned, our experts ensure you get a sound Snapchat marketing strategy in place based on the objectives of your business. The net result is that our creative content and strategic advertisement on Snapchat will help your brand use this fast-paced platform rightly.
With the passage of time, the demand to reach that young crowd has made snapchat a vital resource for all businesses, as well as a source for creatively compelling content. We, at GCC Marketing, work with companies to help them develop strategy aligned to their brand. We engage users and deliver measurable results for our client’s social media campaigns. Let us know how we can help today.
