SITE NAVIGATION: MAJOR ERRORS. Fast and convenient user orientation on a web resource is the main purpose of navigation. With proper website development, there should be no problems with it, but errors are still made that lead to the risk of losing a visitor.
In pursuit of the goal of being noticed and standing out from competitors, interesting but at the same time, incomprehensible sites are created with an illogical arrangement of familiar elements. For example, visitors are accustomed to seeing classic navigation from above, on the right or left side of the screen. Therefore, the location of the main menu of the site at the bottom of the web page will be extremely inconvenient for them.
Before creating a very creative web resource, you need to check its compliance with the usability rules, test it and get feedback from users.
A LARGE NUMBER OF MENU ITEMS.
Many menu items overload the site and make it difficult to find information. Therefore, it is recommended to review the structure of the web resource and reduce their number.
INCORRECT NAVIGATION ITEM NAME.
To stand out, instead of the usual “Home”, “About the Company”, “Contact Information”, the website owner comes up with original names that can both increase the interest of the user and disorient him. You need to make sure that the names of the navigation elements are logical and understandable to everyone.
SITE NAVIGATION WITHOUT BREADCRUMBS.
Thanks to the breadcrumbs navigation tool, the user knows about his whereabouts on the web portal, can see its structure, go to another page, visit the likes of it or return to the main page of the site.
The absence of this navigation element will significantly complicate the movement of the web resource.
SITE NAVIGATION WITHOUT A SEARCH BAR.
The search is necessary for the user to quickly find information without studying the structure of the site and “sorting” the pages.
To simplify the task for the visitor, it is recommended to use search lines with autocomplete and the delivery of relevant results, which is carried out automatically.
LACK OF ACCENTS IN NAVIGATION.
Some web resources have difficulty interacting with users. The reason may be the lack of accents in the navigation elements and sections of the menu, such as highlighting them in font or color.
Errors in site navigation can worsen the user experience and force the visitor to leave the web resource after unsuccessful searches for the information he needs.
Therefore, before developing a web portal, you need to consider all aspects, including a properly structured site structure and usability basics.