Site Link Analysis. As you know, the links on the site are very important: they play a navigational role, helping visitors navigate through the pages of the site, and the SEO role, influencing the indexing of the site by search engines. To assess whether links on a site are performing their work efficiently enough, it is necessary to regularly analyze them. How to analyze links on the site will be discussed later.
Comprehensive Analysis Of links On The Site.
All links of the site are divided into internal, that is, leading to pages within the site, and external (outgoing) – leading to pages of other sites. To conduct a comprehensive analysis of links on the site, you need to pay attention to both internal and outgoing hyperlinks. First, internal links are usually checked for compliance with the recommendations of search engines.
The Analysis Of Internal Links Of A Site.
usually involves several stages. First of all, for example, you should make sure that all the links on the site are working. If this is not the case, it is necessary.ary to find the cause of the errors and eliminate them. Links to pages that no longer exist should be removed.
Next, make sure that there is at least 1 text link to each page of the site. If this rule is not fulfilled, then it is necessary to correct the situation in the near future: neither the visitors nor the search robots will see the page of the site to which there are no links.
At the next stage, it is necessary to calculate the number of internal links available on each page of the site – it should not exceed 100 pieces. Otherwise, the search robots may consider the pages to be “link garbage” and then these pages will not be able to get high positions in the search results.
Next, make sure that internal links on the site use thematic keywords as anchors (anchor is the link text). The use of internal links of keywords in anchors is important both from the point of view of website promotion and from the point of view of usability.
Analysis Of Links.
The next part of the work on the analysis of links on the site includes the analysis of outgoing links. Such an analysis is also divided into several main stages. At the first stage, you should make sure that the number of external outgoing links on each page is minimal and the presence of each such link is due to objective necessity.
Then you need to determine if all irrelevant and unmoderated outbound links are blocked from being indexed by search robots. To close links from indexing to HTML link tags, you must add the rel attribute with the value nofollow – if this is not done, the link weight of the page will be transferred to acceptor sites (those sites to which outbound links lead) and, accordingly, will decrease.
At the last stage of checking outgoing links on each page of the site, you should make sure that the external links on the page lead to high-quality sites, and it is desirable to match the themes of the current site. Otherwise, the presence of external links may adversely affect the position of the site in the search results.
Effective site link analysis can be done manually, checking each page in turn. However, for large sites containing thousands of pages, such an operation can be very tedious and also take a lot of time. Therefore, for the analysis of links, various programs, and online services are often used to automate this procedure.