Site content and its components. Content is one of the basic concepts in the field of website development and promotion because it is the content that users go to the site for. Content can be presented on the site in different forms, but the main thing is one: it should be useful and interesting to the target audience. What will be the content of the site and what are its components will be discussed later.
In simple terms, the content of the site is nothing but its content. Various texts, graphs, tables, images, as well as audio and video materials can act as content on the site. True, most often, when talking about content, they mean only text content, because in most cases it is the basis for the general content of the site.
Content of the site.
The text content of the site can include a variety of materials, for example, information, advertising, technical. The need for the availability of certain types of text content on a site is determined by the site’s belonging to a certain type, as well as directly by the subject of the site. For example, on the pages of the base site of a commercial company, you need advertising as well as informational articles, and on the pages of an online store, you need descriptions of goods with detailed characteristics.
Text content, as mentioned above, is the basis of the content of the site as a whole. We must not forget that from the point of view of search engines, the main role is also given to the textual content of sites. However, in addition to texts, there should be other components in the content of a modern site – in particular, images. Without images, in many cases, it is impossible to fully present to visitors information about the goods and services offered on the site.
So, visitors to online stores must have high-quality images of goods so that each product can be properly examined. And on the sites of creative people or teams, photographs of the work performed (portfolio) help visitors make a choice, get acquainted with the capabilities of the company.
Considering how much the role is given to images in the content of the site, special attention should be paid to filling the site with graphic content. Images must have sufficient resolution, optimal size, they must be optimized in accordance with the requirements of search engines.
Sometimes nothing can just as clearly present the information that interests target visitors to a site as a video, in addition, a video on a site can be very useful when promoting in search engines, as well as in social networks. And then we are talking about such a component of the site content as video content. Video content on the site, as well as text or images, should be optimized.
Titles, Description, and Keywords.
Pay attention first of all to the titles, description, and keywords for the videos embedded on the site, to the quality of the content of these videos. Thanks to the capabilities of modern video hosting, today it is not necessary to store video content directly on the hosting of a site: with the help of a special code, the video you need is embedded in the place on the page of the site where it should be located.
The number of sites on the Internet today is just surpassing, and therefore each of the sites is always in a very fierce competition for first place in search results and for the attention of targeted visitors. And in order to be a winner in this struggle, the site needs to have not only an attractive design or a large number of links from different sources but also high-quality unique content that will interest visitors and be able to convey to them all the necessary information.
In the web-design company GCC MARKETING, DUBAI content filling sites is included in the package of comprehensive services for creating sites and are also provided as part of the full support of sites. In addition, you can always order copywriting for websites separately: our experts will write SEO texts if you decide to order SEO text, as well as advertising texts, press releases, etc.