SHADES OF SEO: WHITE, GRAY AND BLACK PROMOTION. Website optimization in search engines (in other words, the SEO of a website) is one of the most important stages in promoting a product or service in an online space. High-quality website optimization requires a lot of time and effort, but the result will bring a good and long-playing one. You can order SEO optimization from professionals or do it yourself. The first option, although much more convenient, is also not without its drawbacks, the most important of which is the risk of getting into black SEO optimization and website promotion. The result of such activities may be a banned site or a significant decrease in its search positions.
In order not to fall prey to black SEO, always be interested in the methods that the contractor will use to promote your site. And how to find out which of these methods are prohibited, we will tell you now. Productive reading!
White SEO methods include the following:
Competent selection of the semantic core of the site.
Honest work on interesting and useful content.
Thoughtful linking between the pages of the site.
Work on optimizing meta tags and headers.
Good page loading speed and easy navigation.
As you can see, all-white methods require a manual approach and are in no way connected with activities on third-party resources. The main advantages of this promotion are its complete safety and long-lasting effect. The only negative is less efficient than the same gray SEO.
Gray SEO includes the following methods:
Rewrite text content.
Posting links on thematic forums.
Paid posting of their posts on third-party resources.
Manual registration in catalogs and bulletin boards.
The publication of press releases.
In principle, you yourself see that the gray method is not very similar to crime. Proper use of them significantly improves the results of promotion and does not entail negative consequences. But illiterate – will lead to the fact that the site can be pessimized and not take into account certain metrics when ranking. Therefore, if your contractor is going to “indulge in gray hair,” make sure of his competence.
The following SEO methods are considered black:
Placing invisible text on a site (for example, white text on a white background).
Cloaking (a method in which site visitors see one content and search engines see another).
Doorways (automatic generation and placement of text with a large number of keywords).
In a reputable agency, these methods are unacceptable, so they will not be offered to you. And if offered – you are dealing with a base company that can put your site in a very risky situation, up to the eternal ban. So think three times before agreeing to such methods.
Better yet, use the services of professionals who masterfully master white and some gray SEO techniques. And may the power of advancement come with you!