SEO Website Optimization. Link Structure Optimization.SEO site optimization is necessary to improve the indexing of sites by search engines, increase the position of sites in search results and, as a result, attract more visitors to the site who can become consumers of services or products presented on the site.
SEO site optimization types of work.
SEO site optimization includes various types of work, usually divided into external and internal.
External SEO site optimization.
ensures the compliance of external factors affecting the indexing and ranking of sites, all the necessary requirements. Similarly, internal SEO site optimization is responsible for matching the content and structure of sites with optimal values.
Internal SEO site optimization.
Optimization of the internal link structure of sites is an important element of SEO optimization. Internal links are links in the text of site materials, links in navigation blocks. SEO optimization of internal links implies the creation of the optimal number of links on the pages of the site from the point of view of search engines, the creation of the optimal “anchor” text, etc.
SEO optimization of the number of links is necessary for the correct distribution of the “link weight” on the pages of the site. For search engines, each link has a certain value – the so-called link weight. The greater the link weight of each link, the more valuable it is for search engines and the more effective it is for search engine optimization.
The link weight is distributed between all links on the page, therefore, maintaining the minimum required number of links on the page allows each link to transmit a larger link weight, which leads to improved indexing and ranking of the site.
An anchor text or, as it is also called, an anchor is the text content of a link. SEO optimization of internal link anchors implies the inclusion in the text content of the links of the main keywords that are important for the site. A tangible positive effect is, for example, the inclusion of important keywords in the links of the navigation block (menu). Therefore, you should not call menu items “exotic” – this is impractical from the point of view of both usability and search engine optimization sites.
In addition, the site’s internal links should have the “do follow” attribute, which tells search engine robots that links should be visited. Without this attribute, links are ignored by search robots and are not taken into account during further ranking of the site. Therefore, SEO optimization of sites in general and optimization of the link structure, in particular, provides for the obligatory affixing of the “do follow” attribute for all internal links.
Also, it is advisable to place internal links on the pages of the site not only on the menu but also directly in the text of the materials posted on the site. If the “anchor” text of such links contains the necessary keywords and at the same time corresponds to the content of the page (context), then, in this case, internal links improve the ranking of the site.
SEO site optimization, as already mentioned, is very important for a good ranking of sites in search engines. However, illiterate and excessive SEO optimization can make the site completely uncomfortable for visitors. In order to avoid such situations, it is best to trust the SEO optimization of sites to professionals.
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