Why do we need full SEO-optimization of the site after development?
SEO Website Optimization After Development. You have entered into an agreement with an IT company for the SEO promotion of your project. You liked the active team, fresh ideas, and the account shows itself perfectly. But here you get a letter with recommendations for changes to promote the site.
What it is? Is the site bad? Will the developers redo your project? What is it for if the site is good? Again additional costs?
It doesn’t matter in which corner of the world you are promoting your brand and which platform you use, the promotion rules are always the same. There are a number of obligatory works that can not be done without.
Website development requires a certain algorithm of actions. To eliminate errors at the initial stage, it is necessary to carry out a project check. In the future, the website will work faster and better. SEO website promotion involves identifying and correcting possible shortcomings in the development of the resource. We’ll talk about this in more detail.
SEO audit is divided into internal and external. When starting the site, they check the placement of external links by other sites, the correctness of the entered characters in the search engine. Control is performed after the start of the resource.
Internal audit takes significantly longer. An important role is played by the complexity and size of the project. The analysis can take up to 3 months. Simple sites have enough checks for several days. The audit list includes content, site design, response to the requirements of search engines, code part of pages, etc.
The purpose of audits.
If the site is intended for promotion, has commercial purposes, SEO-analysis is needed to eliminate and correct errors during the project development period. Verification reveals flaws in the software, design, and much more. Troubleshooting can cost as much as it took to create the resource. During the start, do not give up the internal audit.
Carrying out optimization before developing a resource saves money on eliminating further errors. Checking the site after its development leads to high financial costs.
Analysis of the semantic core;
Checking and optimizing the level of nesting of landing pages;
Gluing “mirrors” of the site;
Checking the resource for malware and viruses;
Checking and closing outgoing links to questionable resources;
Analysis of server response speed and providing recommendations for code optimization;
Analysis of the work of competitors and the provision of recommendations;
Checking the project for duplication of pagination and eliminating critical errors;
Systematic monitoring and correction of broken links;
Preparation of recommendations to improve resource efficiency;
Analysis of the growth of the total attendance of the resource;
Analysis of the first data on the conversion of the project and making recommendations for their increase;
Summing up the achieved positions of the site and the work done;
Final recommendations for adjusting the semantic core of the resource according to the results of the promotion.
After carrying out all the work, the site rises in the ranking becomes relevant.
When you need to optimize your site.
The resource is rarely visited, it occupies low positions in search engines, complex functional management, advertising traffic is not received, since there are no ways to contact back. In this case, a check is needed.
Work with text. An SEO specialist compiles a ToR for content that matches most of the queries in search engines, the text must be unique. The right choice of the semantic core provides high site ratings.
Images. Pictures and videos will give an easy perception of the site.
Catalog. Online stores analyze the range of competitors, identify their strengths, add a description to each page of the product, layout real photos. The user will remain on your page if you provide a large selection of searches. The ability to purchase with one click through adding to the basket will speed up the work.
Online communication with consultants resolves issues in the current model. Retention of a potential customer on a resource page raises him in search queries.
The convenience of use. The ability to install a mobile version of the site, repost in social networks increases the frequency of site visits. Break the site into blocks, make up a logical structure convenient to use. Set pop-ups to quickly jump to an order or service.
The development of the site will increase the degree of customer confidence, the effectiveness of search engines and make the site more convenient to use.
All conversions with the site will be relevant only after you agree on the changes with an SEO specialist and copywriter. Divide corrections into urgent and gradual. So you save the business and elevate the site to the top of the best.
Website optimization consists of the following steps:
1.Verification or audit. Analysis of the appropriateness of the content visited on the site. Identification of “clumsiness” in the functional. Indexing each area.
2.Analytical resource. Monitoring the popularity of the site is provided by installing additional checks on its relevance and functionality.
3.The technical side. Repeat pages are deleted, the file that works with search engines is adjusted.
4.The semantic core. Check for rare queries. Working with high-frequency queries leads to in-depth analysis, requires more time.
5.Compilation of TOR for copywriters and programmers. The first is filling the site with relevant content, the second is the correction of software
inaccuracies found during verification.
6.Optimization inside the resource. Downloading content that meets the needs of search engines, polishing the latest errors, blocking from third-party sites.
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