From the author: Opinion regarding SEO optimization has recently diverged. Some people believe that this direction is no longer relevant, others – that it continues to be one of the most effective methods of promoting sites on the Internet. Let’s take a closer look at the issue and find out whether it’s worth taking SEO training and where to get it.
Search engine optimization is an interesting niche in which even a person who is completely versed in advertising or promotion on the Internet can start working. Of course, it will take more time to learn the basic SEO lessons, in this case, however, if you delve into the material for 2-3 months, you will be surprised at the level of knowledge gained.
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The main tasks of the SEO-optimizer
SEO for beginners will seem like a huge world of obscure terms and in-depth analytics, however, this direction can be characterized by the simple Russian language. A specialist in the field of search promotion is obliged to improve the position of the site in the Internet SERP by improving the content and adjusting the usability of the site.
In other words, SEO makes the resource more convenient for visitors. The search engine, in turn, notices that users get what they want when they visit the site and spend more time on it, and, as a result, promotes the site in the ranking, so that other people on the Internet get here.
What skills and knowledge are required to work as an SEO person?
To start a full-fledged work on this topic, it will be enough to understand:
basics of SEO promotion;
the principle of operation of the main search engines (Google, Yandex, Rambler, etc.);
structure for writing SEO articles.
The following skills will give an additional leap to your development on this topic:
knowledge of English;
ability to analyze the market;
additional knowledge on the development of the site (for example, increasing the speed of loading pages );
understanding of the basics of information technology.
Four Global SEO Trends 2019
To achieve more significant results in the promotion of sites, you must understand the mechanics of the search engines. It should be noted that every year it is updated, so you need to constantly monitor new trends. Check out the latest features of search engines identified after a series of studies:
It makes no sense to look for cheat codes.
Plugins and other web development that affect the efficiency of the site’s core are no longer as relevant as before. This is due to a large number of innovations. The creators of various technical modules simply do not have time to edit and customize them to a new format, so it’s much more logical to do the main work yourself.
Content is the basis of search engine promotion.
You are in the era of a real information war. Sites are fighting for visitors, attracting them with increasingly interesting content. It is already impossible to do without it, since the fact that how much time visitors spend on the site also affects the search results.
A catchy headline, informational content, a solution to a specific problem – all this should be present in the text. Moreover, people began to reveal the lies and various “lures” even at the embryo stage, so work on honest and useful content.
Mobile optimization is a basic need.
If a user enters a browser and enters a search query through a smartphone, for example, “Moscow taxi,” then he is more likely to come across a website that has been adapted to a mobile format.
Local issuance has become a priority when issuing commercial sites.
From now on, when introducing commercial search queries, people will primarily be displayed sites with a territorial location in the same city where the client is located.
The exception will be the use of gadgets that have GPS tracking disabled or performing a search indicating the specific city in the request.
Where can I get basic knowledge?
You can learn the basics of SEO by going the following ways:
studying books in this direction;
comprehending information through educational articles and videos on Youtube;
having passed specialized SEO courses (first free, then you can try paid ones);
Having met with more experienced specialists who will agree to help you with an immersion in this topic.
All of the above options work and have bright followers who, having gone one of the given roads, later became successful specialists. However, there is a key point that should never be missed. It is a practical component of training.
You should not adhere to a strategy – first education, then work. No – that’s not allowed. It is much more efficient to grasp the basic principles of SEO optimization, and then immediately apply the accumulated knowledge in practice, gradually replenishing the store of information.
How can I capitalize on knowledge in SEO?
There are several options for earning in this area with the proper level of knowledge:
Educate others online.
Try creating your blog and monetizing it by teaching the basics of SEO to optimize other people. You can do this through video or text materials – as you prefer.
Get hired employee.
Good optimizers are a valuable treasure in the labor market. Now, if you have the proper experience in the field of search promotion and can guarantee a specific result for the company, then feel free to expect a monthly salary of 50,000 rubles.
Become a freelancer.
Register on the relevant exchanges on the Internet and choose the appropriate orders for your profile. This option can be called optimal for beginners to fill your hand.
Collaborate with web studio.
You can enter into a contractual agreement with any web studio involved in the development of sites. The essence of the contract is that the partner company will recommend you as a specialist in promoting your customers. In principle, this format can be considered freelance, however, to some extent stabilized, as there will be constant orders.
Open your own company.
This path is considered the most difficult. It is suitable for those who want to open their own business in this area, providing a search engine promotion service at the hands of other people. Of course, in this case, one cannot do without developed managerial skills.
Now you generally understand the mechanics of search engine optimization and know where to learn this interesting craft. You can try to enroll in SEO courses, or you can immediately go to practical activities, stuffing bumps on real experience. In any case, SEO training is not a waste of time.
This direction is very popular and useful, therefore, we wish you good luck and fast CEO development. Our blog will help you with this, on which interesting articles regularly appear covering all areas of website development and promotion. So sign up so you don’t miss anything! See you soon!