SEO Status for 2019 – GCC Marketing Dubai
From the author: in early 2018, we published an article on the state of SEO, in which we talked about a couple of the most interesting trends and new products. Such posts have become a tradition with us, and we have gathered new tips for 2019. Read the article and you will learn about new SEO techniques that will help you capture new heights in search results!
Mobile-first indexing for SEO
I don’t need to remind you that more and more people are looking for something on Google from mobile devices. However, Google’s ranking system still prioritizes the desktop version of the pages. This causes problems from the point of view of SEO, especially if the mobile version of a certain page differs from the desktop version in terms of content and UX.
That is why in November 2016 Google began to experiment with indexing mobile-first. Their algorithm will increasingly use the mobile version of the site, rather than the desktop version for ranking pages.
How will this affect web design?
Simplified content on mobile web pages can adversely affect search engine rankings.
now more than ever it is important to concentrate on the speed of loading the site.
You should also pay attention to the Accelerated Mobile Pages (AMP). AMP uses alternative markup to create a second lightweight version of existing pages. The main goal of AMP is to radically increase the performance of the mobile Internet. In Google, opposite the AMP pages, the lightning icon is displayed in the mobile search results, the icon can positively affect the clickability.
No need to rush to create AMP pages, you still need to evaluate the cost-recovery.
Introducing Extended Cards for SEO
I’m sure you are already familiar with advanced results: advanced search results are based on structured data such as schema.org.
Last year, Google introduced enhanced cards. Enhanced cards are an enhanced version of enhanced results in a more attractive visual format. They can dramatically increase the clickability of your pages.
Expanded cards now work with recipes, films, local restaurants, and online courses. The link allows you to see the required markup fields necessary for the appearance of extended cards.
Google’s goal is to show you the most relevant results for any query. Improving their service, Google is constantly adjusting its ranking algorithm. Rankbrain is one such add-on.
Rankbrain is a form of artificial intelligence that uses machine learning to analyze search queries and results. She can automatically recognize patterns. Here is an example. In a study by reference, software learned the world’s capitals by analyzing news articles.
How will Rankbrain affect SEO in 2019?
Simply put, stop optimizing your searches for one keyword. Do not create separate pages for “Keyword A”, “Symbol B” and “Symbol C”, it is better to combine them on one page. Think about topics, not keywords.
Indexable Progressive Web Applications
Website or application? Take the best of both worlds and create a progressive web application. Such an application does not need to be installed, it can send push notifications, it loads quickly, it has an icon on the home screen, etc.
To get the most out of progressive applications, it is very important to indexing them. Therefore, Google recently released a number of guidelines for indexing advanced web applications.
OK Google, Siri, Cortana, Amazon Echo, Google Home – voice search engines on the rise. And this has a little effect on SEO.
Roughly speaking, there is a difference between people typing a search query and voice search. Using voice search, we most likely want to quickly get a short answer. The second type of people is searching the web for a more detailed answer with all the details. You need to work with both, so I suggest:
Use structured data to help search engines understand your content
focus on low-frequency keywords that answer who, what, why, when, where, and why.
Even in 2019, the basics of SEO optimization have not changed. Write good content that is easy to crawl and don’t forget to add more links to it. However, there are a couple of new things that you need to pay attention to. My tips for this year:
check your structured data for correctness and relevance in order to maximize the use of advanced cards;
apply a mobile-first approach to your web design;
Use low-frequency keywords that answer who, what, why, when, where, and why.
Contact us today if you need more help from GCC Marketing.