SEO for Site preparation for indexing mobile-first in Dubai
Recall that now our scanning, indexing and ranking systems usually look at the content of the desktop version page, which can cause problems with searching on mobile devices if this version of the content is very different from mobile. Mobile-first indexing means that we will use the mobile version of the content for indexing and ranking to help our users (mostly mobile) find exactly what they need. Webmasters will see a significant increase in Googlebot Smartphone crawling, and fragments of results and content on Google cache pages will be from mobile versions of the pages.
As we said, sites with responsive design and proper dynamic delivery (including all desktop content and layout) will not have to do anything. We have prepared some tips to help you prepare your site for mobile-first indexing:
The mobile version of the site must have important content of good quality. This can be text, images (with alt-attributes) and video – in the usual scanned and indexed format.
Structured data is important for indexing and search functions that users love: they must be on both the mobile and desktop versions of the site. URLs in structured data should be updated to pages from the mobile version of the site.
Metadata should be in both versions of the site. These are tips for indexing and serving content on a page. For example, check that the headings and meta descriptions are the same in both versions of the pages on the site.
To go to the internal separate links (sites with m.) Changes are not needed. On sites with separate mobile URLs, save the link rel = canonical and link rel = alternate elements between different versions.
Check out hreflang links on individual mobile URLs. When using link rel = hreflang elements for other languages, link mobile and desktop URLs separately. The hreflang mobile URL must lead to a different language/region using a different mobile URL. Similarly, link the desktop to other desktop URLs via link hreflang elements.
Servers discussing the site should have a spare potential in case of increase in scanning speed. This will not affect sites with responsive design and dynamic submission. Only sites where the mobile version is on a separate host like m.example.com will be affected.
We will evaluate sites regardless of their readiness for mobile-first indexing, but based on the criteria described above. The criteria will be gradually translated as they become available. The process is already running on a pair of sites and is closely monitored by the search team.
We are still cautiously deploying mobile-first indexing. We are sure that such a slow pace will help webmasters prepare their sites for mobile users. Therefore, so far we can’t talk about dates. You can leave your questions on Webmaster forums or ask them at our public events.