From the author: I welcome you. Today we take a closer look at SEO copywriting. What is it, how to learn this business, and also to apply these skills when promoting your sites, or when working on the order.
SEO copywriting: what is it? by GCC Marketing Dubai
So, going to almost any content exchange where you can sell and buy articles, you can notice that there are different types of text. For example, rewrite copyright, SEO, translation, selling text, etc.
What is copywriting in general? In fact, this is the creation of a unique author’s text. Usually, when writing such a text, the author does not rewrite in his own words from other sources, but uses his experience and expresses his opinion. Due to this, the text becomes more valuable and interesting, therefore, for copywriting they usually pay more than for rewriting. If the author uses other sources, then only in order not to be mistaken when writing some difficult parts of the article, to diversify his thought with interesting facts, etc.
What is the difference between SEO copywriting? Just because the author must fulfill a number of additional requirements when writing his text. These requirements are set so that over time the published material becomes visible in the search for certain requests and people can find it and become familiar with it.
Accordingly, writing a text with subsequent optimization for search engines pays even better, because it requires additional qualifications. It’s not enough just to write a beautiful and unique text, you also need to insert keywords into it organically, do not exceed the nausea parameter, achieve a high level of relevance for the highest priority keywords.
That is why CEO copywriting is a real art that you can learn all your life. In general, SEO is an abbreviation. It stands for: Search engine optimization.
This decryption will help us a lot. Essentially, SEO is search engine optimization. This is a big science because many parameters can be optimized. SEO copywriting is one of the areas that are responsible for optimizing text and media files.
The first stage of CEO copywriting
The most important thing in such copywriting is keys, that is, keywords. Usually, these are phrases consisting of several words that people most often type in a search engine. The selection of keys is the first and very crucial stage. To understand how important it is, imagine that you have your own online blog and you decide to write some article on it.
For example, you recently successfully started a computer, having independently assembled it in parts. Perhaps you want to share your experience with others. But if you do not pay attention to search engine optimization, the chance that at least a small number of people will read your article is very small. There are hundreds of thousands of blogs on the Internet, only if you have regular followers and readers, they will read your text. But this will pass, and then the article will be dead weight. If 2-3 people a year visit it, then it’s already good.
Does this situation suit you? Hardly. That is why SEO-copywriting is becoming increasingly popular when an article is written not just to publish and forget for many years, but so that people regularly come to it after writing it. People from search engines.
How to achieve this? First of all, you need to pick up the queries that people often enter into the search engine. How can I pick them up?
The head is good, but you cannot know in advance whether the query you invented is entered or not. Therefore, you need to use at least Wordstat. The key phrase immediately comes to mind: “how to assemble a computer”. Enter it in Wordstat and it will show all the keys that include this phrase.
The phrase itself is good, it is introduced by thousands of people, but it is too competitive, this is understandable even so, without an assessment of the competition. The competition will not be superfluous anyway. You can use the free service for this: websiteprofit.ru/seo
First of all, we should be interested in competition in Yandex, because 70% of visitors come from this particular search engine. Enter the key phrase that you want to check and check the title box. The search engine will search for all pages in the index that have this phrase in the title. Also, be sure to enclose the phrase itself in quotation marks. It is very important.
Yandex found 5 thousand pages that have this phrase in the title. In fact, this is 5 thousand of your competitors. It is clear that you can bypass 95% or more due to competent text optimization, but still, there are only 10 places in the top and getting to the first page will still be extremely difficult.
What does the optimizer usually do in this case? He just clarifies the key! Since “how to assemble a computer” is too competitive, you can try “how to assemble a computer yourself”.
Already 1 thousand results. In fact, there is already 5 times less competition. But still a lot and it makes sense to look for something less competitive.
Excellent, only 4 results, which indicates the almost complete absence of competition. And if so, then we found the optimal main key. Although there is no need to rush because you still need to check how often it is entered into the search.
Everything is wonderful, at least 300-400 searches per month. Now it remains to find another 3-20 keys that will be used in the text of the article and will be additional. After that, you can start writing an article.
Writing SEO Text
So, after the selection, you have 5-15 keys somewhere in a separate file or in an excel-tablet. As you write the article, you use them. In this case, usually adhere to such rules:
Keys are not repeated more than once.
The main key is included in the heading (h1), title and the first paragraph of the text. In some cases, even in the description and URL, but this is already at will and not always necessary.
Additional keys are written to the text itself. Paste them in very organically, not in a bunch at once, but evenly across the text.
The most important rule: it is better to use a moderate number of keys (up to 5-10 per text of 5-6 thousand characters) than to slap more and get a filter from a search engine in the future.
The finished article is checked for uniqueness, academic nausea, relevance. If all indicators are normal, the finished text is published.
SEO copywriting: is it easy to insert keys and calculate indicators?
The fact of the matter is that no. Always remember that you write for people, not for robots. From the point of view of indicators, everything can be excellent: keys are inserted, all checks are normal. This does not mean that you wrote a chic text. Why?
Recently, search engines have seriously considered behavioral factors (PF). And this indicator cannot be calculated – it is determined by people who will go to your article. I’ll try to explain briefly what good PF and bad PF are.
Good PFs: people stay on the page for a long time, at the bottom of the comments there is a discussion of the material, the article retweets and reposts on social networks, even links from other sources appear on it.
Bad PF: a large percentage of failures (this is when a person spent on the page for less than 15 seconds and closed it). People spend little time on the page, there is no discussion, no one reads the article to the end, no natural links and social signals.
And it affects the position in the issuance so powerfully that getting good PFs becomes the most desired goal of optimizers and webmasters. But for people, you can’t calculate according to the exact formula which article you need to write so that they like it. Although the general recommendations are as follows:
Try to keep the text dry, write vibrant and interesting. Continuously prove that the article is written not by the rule-summary robot, but by a living person. If necessary, tell something from yourself, joke, put emoticons, etc.
Readability of the article. Incredibly important factor. There should not be large canvases of text, use subtitles, quotes, lists, pictures, and even videos. The article should be made as attractive as possible.
As you can see, optimizing text for a search engine is not an easy task. But what do you get in return? Dozens and hundreds of views of your publications from search engines. And all this is automatic, without your participation. Naturally, you can make good money on this.
And in more detail, this topic is revealed in our course on website promotion and optimization from zero to a profit of 20-30 thousand per month. Such results can be achieved in 8-15 months of work. To get them as quickly as possible, you can try to study (and be sure to apply!) The information from our paid course – here is the link.
I hope I managed to answer your question today, what are SEO texts, how does it work and how to write them