SEO AUDIT – 5 STEPS TO PROPER ANALYSIS. For the site to work to its fullest, not only a catchy design or a quality product is needed, but competent promotion on the world wide web. How a “viable” resource will help to find out the tracking of its main components. How to implement it, read in the review: “SEO Audit – 5 Steps of the Right Analysis”, where we will look at specific rules and tell you what to fix and what to look for first.
Traditionally, SEO analysis is divided into two categories: superficial and deep. The latter is most effective and requires the help of professionals, special paid tools. If you want to get superficial information, you can use free programs, but they will not present the completeness of the picture, and the option that the site will remain in the margins of search engines is not excluded.
Table of Contents
TAGS, HEADINGS, A BRIEF DESCRIPTION AND MARKUP
The first step, from which any SEO analysis begins, is to look at the primary components of the page:
Layout (Open Graph).
The title is considered important elements. It is intended, first of all, for search robots that determine what is on a particular page. Names should be unique, concise and capacious, contain “keys” and fully correspond to the content. They approach this issue carefully, because Google displays only 70 characters of everything written, everything else remains hidden.
Description shows a small paragraph of what is on this page. The string contains no more than 100 characters. The search engine applies it when creating snippets (a text fragment visible after issuing on request). The SEO-analysis of the site, of course, covers this line as much as possible, since the text should be capacious and informative. On entertainment portals, additional use of emojis and other eye-catching components is allowed.
Site analysis involves “inspection” and subheadings. They come in 6 sizes and are enclosed in tag: <h1>, <h2>, <h3> and so on. Here you can already turn around a little and increase the number of words. For robots, they signal the presence of important content in the fragment, so it makes sense to use keywords. Attention: <h1> is only a single option, for the rest there are no restrictions. But do not get too carried away with them so that there is no unnecessary verbal “garbage”.f
Open Graph is needed to correctly display photos, logos and other components when posting links on social networks. If neglected, the transition will have an unattractive appearance.
WEB RESOURCE STRUCTURE
The site’s SEO audit undoubtedly includes the correctness of the URL filling. They transmit information about what the visitor will find if he clicks on the virtual path. Demonstrate the internal structure of directories, if any.
If the operation is correct, then Google will correctly index the web site. Do not “litter” the URL with a huge number of transliterated words. It is hard to see visually.
Mandatory SEO check of the link mass:
We remove the “broken” links. If possible, cover everything that’s semantic with indexing and rel = ”nofollow”. But there are certain cases when it’s worth it to connect them because search engines often block the source, where there are too many external footnotes;
We check the reference donors (incoming) and their quality filling;
We devote time to the degree of correspondence of the anchor leaf to make the total mass more diverse and logical;
It is necessary to competently diversify posts on social networks.
NAVIGATION AND CONTENT
CEO site audit is also aimed at content control. Gone are the days when the text was written only for the abundance of “keys.” Now that attracts the user is appreciated. Many developers believe that people almost do not read articles, they are only interested in buying goods, services and so on. But the trend has changed a long time ago, and it’s important to “hook” a visitor to a web portal, demonstrate products not only with bright photos and low prices. To do this, the authors resort to various tricks, for example, layout stories and others.
SEO audit covers the following features:
Uniqueness. What has been rewritten a thousand times will no longer interest anyone. In case of low indicators of uniqueness, the site will fall into the latest rating positions;
Utility. It positively affects the ratings, contributes to the growth of the audience and, as a result, attendance;
Informational content. No one wants to read something that does not carry a semantic load or just calls for “Buy”;
The presence of errors. Illiteracy immediately scares off and makes you want to close the tab;
Competent use of keywords. The naturalness and logic of occurrence is appreciated.
The usability audit will answer whether it is convenient to use the resource. Stick to simplicity and the golden mean. A pile of subdirectories, a lot of meaningless lines, crashes and more – cause a strong desire to close everything. Focus on behavioral factors and psychology, and not just on the wishes of the client to make the project “cool”. All errors are striking almost immediately if you thoroughly test the web site.
CEO audit captures and images. Each existing picture must be assigned the attribute “alt” and an informative name. This is necessary for automatic indexing. If you follow the points there will be more chances to increase traffic. Reduce too large images so that they do not slow down the download. To consider all the details, especially relevant for equipment or clothing, simply configure the opening function in a new tab. Thus, the quality will not suffer.
WE FOCUS ON THE “FOUNDATION”
Technical audit of the site is a mandatory procedure, without which all the efforts made may not give the desired effect. It includes:
Search for server bugs in HTML-code;
Setting up redirects (automatic redirection).
A Technical SEO audit will eliminate serious issues that interfere with normal operation. For example, the ROBOTS.TXT file is responsible for the exposed parts of the website and the virtual index. It is located in the root directory. The specialist looks at its availability and syntax by standards. We recommend using the following programs:
Google webmasters tools.
In order for indexing to bring satisfactory results, we indicate which documents are the most important, how often they need to be updated and show what’s new. Responsible Sitemap XML for these features. It is advisable to additionally prescribe attributes for photos, products, and other things. An audit of the site will reveal how well the webmaster’s work was done.
Another negative factor is “Error 404”. If, while browsing, a person often goes to non-existent web pages, then the popularity of the resource will decrease significantly. The visitor should offer an alternative and additional actions in order to obtain the required information, to buy a product.
RESPONSIVE WEB-DESIGN OR MOBILE VERSION
Now is the age of technology, so most are already surfing the Internet exclusively from their gadgets. To keep the reputation afloat, an adaptive design is ordered or, at least, they acquire a mobile version. This item also applies to usability.
The specialist needs to make sure that:
Volume is fully indexed by systems. This is quite possible to translate into reality if you use the site: moysayt.net command. If there is no effect, then refer to the robots.txt file. Sometimes access is simply denied;
Convenient to operate;
All items are in normal sizes. It is very annoying when you have to constantly “play” with the scales to get on the button. Yes, and flying pictures to full screen will also not bring benefits;
That is, a well-made adaptation for all kinds of devices will increase traffic several times, which means that there is a high probability that the percentage of profit from sales will increase.
If you follow all the algorithms, then you will completely achieve the full picture and develop recommendations for the customer. Such tips contribute to the scaling of selling projects because it is for them that the rating place is critical upon request. The closer you get to the TOP, the more chances you get to maximize yourself.
Now online SEO-audit is available on the Internet. It will give an opportunity to see if there are certain mistakes and will signal about them. But he will not be able to answer the question of what is wrong, especially with regard to internal bugs with codes. In this situation, seek the advice of professionals. They will correctly explain what the catch is, they will write tasks for programmers, designers, and copywriters.