Website optimization. Search Engine Optimization Site. SEO. Website Optimization (SEO) is the basis for website promotion and promotion. The goal of site optimization is to achieve high relevance of site pages for key queries in search engines that are important for a given business. This allows you to achieve high traffic and, as a result, the commercial success of the site due to traffic from search engines.
Correct SEO site optimization is based on content optimization and the correct calculation of the weight of keywords, proper formatting and unique meta tags for each page on the site.
Works on website optimization in search engines are divided into internal and external.
Internal work is the main activity in search engine optimization and consists in analyzing the site, determining compliance with the promotion theme, eliminating technical errors in the site structure, creating a semantic core, selecting keywords, writing meta tags, as well as adjusting, writing and optimizing the texts of website pages for search queries.
External work is an off-site activity, which includes: registering a site in search engines and directories, exchanging links, etc. Now let’s take a closer look at what the internal website optimization is:
The title should be a coherent, grammatically correct phrase and contain the maximum number of keywords. It appears in the title bar of the browser window and as a link in the search engine results – we make it attractive, but also not deceiving expectations. As a rule, search engines allow no more than 70-80 characters in the title. We place the most important keywords at the beginning.
We optimize the description of the site page for search engines and directories, which is displayed after, make it also attractive, competent, “tasty” and in no case mislead visitors:
<description> up to 170 characters allowed;
<description> does not repeat the page title, but complements it;
<description> contains the target request at least once;
<description> uses synonyms and word forms of the target request, as here the search engines “see” them;
<description> of each page of the site is unique.
simplicity is important here; keywords are not diluted with a million synonyms;
the most frequently used phrases with a keyword are added;
the most important words are placed as close to the beginning as possible;
the number of characters in <keywords> can range up to 160.
Since many search engines have recently begun to pay little attention to meta tags, and some do not even take them into account, optimization of meta tags is more likely aimed at attracting the attention of a user of search engines.
Let’s consider website content optimization in more detail.
Website Content Optimization. <H> Headers.
For spiders (search robots), headings are more important than the rest of the text. Headings are made interesting and attractive, filled with targeted queries and form a hierarchical structure of the site material.
Optimal Text Length.
For search engines, the length of the text, as a rule, does not play a role. But the beginning and the end are best indexed, so they are filled with target queries as much as possible. In order to further promote the site on this targeted request more efficiently, at the stage of site optimization, interesting, unique, motivating content of the site’s landing pages with the optimal weight of keywords is formed.
Links are the basic structure of a site.
The text links that lead to the pages of the site should contain targeted requests. The title quality is utilized for extra weighting.
The number of external links is minimized.
Search engines index graphics and alternative texts, so the alt attribute is also used to weight key phrases. There are no confinements on the number of characters.
On each page, after site optimization, there are several pictures illustrating the text, and the alt of each picture briefly describes the image and contains the target request.
And now let’s decide what the website optimization professionals don’t do :
no tricks with invisible links and meta tags – search robots are becoming smarter;
8 versions of the same site are not being developed so that it fits all search robots, the site is optimized for targeted queries of a particular search engine;
no extraneous keywords are used – it will do nothing but harm;
Multiple languages on one page are not used.
exchange of links is carried out only after analyzing the site to which the link is placed. Outgoing links to sites with a bad reputation will easily ruin your reputation.
Search robots are paying more and more attention to unique content ( SEO copywriting ), the more specific and the topic is, the easier it is to fully reveal it, promoting the site for a long time in the TOP.
Applying these methods of proper site optimization, we remember that the site is made primarily for visitors. First of all, we strive to make the site convenient, understandable and interesting to the target user – this is the key to the website’s fast promotion in search engines.