Professional Web Company – what is it? Nowadays, almost any business is aware of the need for an online presence. In simple words – in the slightest degree a serious company can no longer imagine itself without a website that promotes its products and services on the network.
And if there is demand, there is certainly a proposal, which is why in recent years the Internet has simply been awash with the web companies, vying to offer to create a website. How to navigate in this sea, where along with the alluring description of “creating a cool website for $ 600” is an advertisement for a web company building smart, luminous, blinking and sounding masterpieces for $ 20–40 thousand?
Let’s see: what is a professional web company?
1.Professional Web Design.
The site should be not only and not so beautiful – it should be first of all comfortable and convenient for visitors. A professional web company will develop a design that, on the one hand, corresponds to the direction of your business and the characteristics of your company, and on the other, it takes into account the tastes and preferences of your customers.
In addition, only professionals will provide your site with really high-quality usability testing, this will allow you not to lose customers due to the inconvenience of using the site.
One of the most important moments of website development is to determine the target audience – that is the group of Internet users who are looking on the Internet for goods and services offered by your company. Only a professional company will be able to make a qualified market analysis, assess the level of competition, the prospects for website promotion, its estimated income.
This work is painstaking and expensive, but only correctly conducted preliminary research is the key to the future commercial success of your project. Often, professional web company conducts audits of the target niche for existing sites, in the development and promotion of which serious errors were made that led to the site becoming unprofitable for several years on the Internet. In this case, the customer is given an analysis indicating the reasons for the failure of the site and a specific plan that will help eliminate the initial errors.
3.Website Optimization for Search Engine Promotion (SEO).
High site traffic is a necessary condition for earning income from Internet commerce. Now that there are billions of sites on the World Wide Web and new ones appear daily, achieving high traffic is becoming especially relevant. How to achieve this? Your site needs to appear on the first page of search engines for the most important search queries for you.
This is what optimization of site pages helps to achieve, which consists of two stages: calculation of keywords (based on the results of analysis of the target audience and competition), the correct use of these words on the pages of the project.
Properly conducted optimization allows you to bring the site to a leading position in search engines within 2-3 months after its “release” on the Internet.
4.Integrated Internet Business Marketing.
But you won’t be full of optimization alone – this is understood not only by webmasters but also by businessmen – owners and customers of sites. High attendance alone does not bring money, it is necessary to increase the conversion of the site, that is, turning visitors into buyers.
For this, a professional web company usually has a whole package of special events for the commercialization of the site, which, in addition to optimizing pages, also provides techniques for attracting repeated visits, and placement of contextual advertising, etc.
For the customer, a marketing plan is drawn up for the comprehensive promotion of his business on the Internet, where all types of work, deadlines, and expected results are detailed. Strict implementation of such a plan, its constant adjustment, and analysis of the results is the key to the success of your site.
Sometimes the term “website promotion” is still used here, but professionals call this work “integrated marketing of the Internet business.”
If we are talking about a truly professional web company, then its specialists not only create and promote websites – they provide services to long-existing, but not quite successful projects. For example, they can organize a competent and effective advertising campaign on the Internet, which is developed on the basis of the same analysis of the target audience, competition, integrated marketing. Such a campaign, on the one hand, is much cheaper for the customer than advertising in the media (mass media), and on the other hand, it is much more effective, since it is aimed specifically at consumers of specific goods and services.
6.Customer personnel training in promotion and promotion.
If you are told that it’s enough to make a beautiful website, buy a sonorous domain name – and you can sew a bag for money – these are people who are simply deceiving you. A site is the same business, and it requires daily work, and competent, qualified workers.
So, only in a professional web company, they will explain to you that after the website goes online someone should work on it and that there are only two options: either hire a specialist (webmaster, web marketer, content editor) and pay him a salary or train one of his employees in a new specialty.
The second is more preferable also because your employee is already “inside” the business knows its features and nuances. And he is much more interested in success than a webmaster “from the outside.”
So, a professional web company is always ready to teach your employees all the tricks of working to promote a site, to trade on the Internet, to work with payment systems, etc. The most effective form of training is when the student starts at the same time as the site is created. employee of the customer company) is present at all stages of work.
And, finally, another distinguishing feature of a professional web company is its willingness to provide consulting support to its clients. Moreover, as a rule, the first consultation is free of charge. Namely, the first consultation is very important, since the customer receives the most important information about the prospects of his business on the Internet, receives an approximate plan and determines the number of expenses.
The need for qualified advice may arise from a company whose website has long been on the Internet. In this case, the purpose of the consultation is to show what errors impede the site’s progress towards success and what measures can increase its income.